After 7 years of sharpening the sword, Apple finally launched the Vision Pro head display device. On the early morning of June 6th Beijing time, Vision Pro made its debut at Apple's annual global developer conference. The Vision Pro is priced at $3499 (approximately 25000 RMB) and is expected to be available in the United States early next year and in other countries and regions later. This is Apple's first new category of hardware products since selling smartwatches in 2015, and it is attempting to redefine the still in its early stages of the XR industry, similar to the launch of Macs, iPods, iPhones, and iPads. The difference this time is that Apple launched at a high price and jumped into a market that has not yet resonated with consumers. According to market research companies, the material cost of Apple Vision Pro alone is close to $2000, which is one of the lowest profit margin products Apple has ever released. Before the release of Vision Pro, Apple's stock price rose as high as over 2% on Monday, hitting a new high of $184.95 in the market. However, it turned lower after the release of Vision Pro. As of the close of the day, the stock fell 0.76% to $179.58. On the 6th, MR concept stocks and Apple concept stocks also saw a significant decline. Trial wearer Joanna's real-life experience: Like wearing a giant Apple watch, a dinosaur breaks through a wall in front of me and says, "Every once in a while, a revolutionary product appears." In 2007, Steve Jobs used this phrase as the opening line at the initial iPhone launch event. Cook summarized two revolutionary experiences Apple has brought to consumers: "The Mac has brought us into the era of personal computing, and the iPhone has brought us into the era of mobile computing." He believes that Vision Pro will bring about the "era of spatial computing," seamlessly integrating the digital world with the real world. Eyes are like cursors, fingers are like buttons. When using a Mac, users need to hold the mouse in their hands; To use iPhone, you need to hold the screen in hand; But using Vision Pro, you don't need to hold the handle - it's different from other VR devices on the market. Users can operate the application through voice, eye tracking, and gestures. After experiencing it, American trial wearer Joanna Stern said, "With Vision Pro, your eyes are the cursor, and your fingers are the buttons." Vision Pro is an MR (mixed reality) device that can provide both AR (augmented reality) and VR (virtual reality) modes. Users can switch between VR and AR in a "gradient" manner through a knob. Users can still communicate freely with real people, "said Joanna." Vision Pro is different from any other headsets I have tried, and I can easily see the switch between the real world and the digital world. Apple stated that they are attempting to bring the digital world to the real world. Taking 3D photos and catching 3D butterflies "3D movies finally make sense, I really feel a huge dinosaur breaking through a wall in front of me
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：ChengDu Economic Daily
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