Asia's largest low-cost airline is taking off again in Guangdong: the Greater Bay Area is a hub and core market
2023-05-29
At the recently concluded 31st Guangzhou International Tourism Exhibition, the Asia Airlines booth, filled with iconic red elements, was very eye-catching. The affordable promotion, interactive flight attendants, and high-level personal appearance in online live broadcasts demonstrated Asia Airlines' determination to return to the Chinese market through a series of measures. This is the first large-scale independent exhibition of Air Asia, which has always regarded China as an important strategic market. In March of this year, Air Asia announced the full resumption of flights to China at Baiyun Airport, and has now resumed over 60% of its flights in China. Bo Lingam, President and CEO of Asia Airlines Group, recently stated in an interview with Southern Daily reporters that it is expected that Asia Airlines' flight volume in China will return to pre pandemic levels by July and strive to maintain its position as the largest low-cost foreign airline in China. It's great to be back in our core market, "said Bao Linga. The next step for Air Asia will continue to increase its capacity investment in the Guangdong Hong Kong Macao Greater Bay Area, with a focus on promoting economic and trade exchanges between China and ASEAN member countries. Guangzhou is the blessed land of Asia Airlines, "said Bao Linga and other senior executives of Asia Airlines, who have repeatedly emphasized in many interviews and press conferences that more routes and flights will be added nationwide. As the first foreign low-cost airline to enter mainland China, since 2005, Air Asia has always regarded China as an important strategic market and achieved rapid development - conducting flight operations in 20 destinations on the mainland, connecting millions of passengers to cities such as Guangzhou, Shanghai, Beijing, and Quanzhou, Kunming, and Chengdu. Among them, Guangzhou has a special status. Guangzhou is the first international shipping point opened by Asia Airlines in the Greater Bay Area, and one of the most successful and mature hub points in operation. The market feedback on the Guangzhou Kuala Lumpur route opened in January 2008 was very good, which strengthened Asia Airlines' confidence in the Guangdong aviation market, "said Bao Linjia. The tourism market here is active, and there are a large number of Chinese and overseas Chinese from Guangdong in Southeast Asia, which has driven the demand for family visits and business flights, which coincides with the deep cultivation of the Southeast Asian market by Asia Airlines. "He introduced that as of the epidemic, Asia Airlines had extensively expanded its Southeast Asian route network, bringing domestic passengers to over 130 destinations through its flights. According to Zhu Qianhong, Deputy General Manager of Guangdong Airport Management Group Co., Ltd., as of the end of 2019, Asia Airlines' flights from Guangzhou have covered popular destinations in Southeast Asia such as Kuala Lumpur, Bangkok, Manila, Sabah, and New Mountain, with a frequency of 60 flights per week. As a result, Asia Airlines has become the foreign airline with the largest market share in Guangzhou Airport. "We attach great importance to the Greater Bay Area market. At present, Air Asia has resumed all routes in Guangzhou, including Kuala Lumpur, Bangkok, Sabah, Manila, and Xinshan. Shenzhen Cebu flights have been sold and will resume soon." Chen Jiaxin, chief commercial officer of Air Asia, introduced that, in addition to Guangzhou and Shenzhen, there are two flights from Bangkok to Macao and two flights from Kuala Lumpur and Bangkok to Hong Kong every day, The next step for Asia Airlines is to add more routes and services nationwide. In the future, Baiyun Airport will fully leverage the development advantages of the Guangdong Hong Kong Macao Greater Bay Area to provide maximum support for the development of Asia Airlines routes. "Qi Yaoming, Deputy General Manager of Baiyun Airport Co., Ltd., said that the airport's business is rapidly recovering, and domestic business has exceeded pre epidemic levels
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