Injecting Smart Energy into the Development of the Sports Industry - China Sports Industry Summit Forum Focuses on the "New Future"
2023-05-26
On the 25th, these high-frequency words appeared at the China Sports Industry Summit Forum held in Xiamen, including New Future, New Track, and New Business Forms. With the theme of "gathering momentum and jointly innovating the future", participating experts focused on new trends, formats, and scenarios in the sports industry before and after the epidemic, injecting intelligent momentum into the high-quality development of the future sports industry. The sports industry is an important part of building a strong sports country. Li Yingchuan, Deputy Director of the General Administration of Sport of the People's Republic of China, stated in his speech that 2023 is the beginning year for fully implementing the spirit of the 20th National Congress of the Communist Party of China and an opportunity to accelerate the construction of a strong sports country. We must strive to promote the high-quality development of the sports industry in the new era with a high sense of responsibility and mission. To this end, he suggested that the implementation of the strategy of expanding domestic demand should be organically combined with the deepening of the supply side structural reform in the sports field, and more attention should be paid to building a modern sports industry system, continuously opening up new fields, cultivating new driving forces, and opening up new situations. Peng Fuwei, Deputy Director of the Department of Social Development of the National Development and Reform Commission and a first level inspector, stressed in his keynote speech that the sports industry should be fully integrated into and serve Chinese path to modernization. He suggested that the development of the sports industry should focus on aligning with major national development strategies. For example, in the integrated development of Beijing Tianjin Hebei and the construction of the Guangdong Hong Kong Macao Greater Bay Area, the sports industry is promising. Similarly, it can and should serve the rural revitalization strategy and the "the Belt and Road" initiative. Many experts, including Peng Fuwei, have paid attention to the new consumption and formats of sports that have emerged with changes in lifestyle, the new scenes and carriers of fitness and leisure that have emerged before and after the epidemic, as well as the new tracks and models that have emerged from the integration of various "sports+" technologies. Yang Xueshui, Director of the Sports Economy Department of the General Administration of Sport of China, believes that currently, the integration of sports with industries such as culture and tourism, technology, and commerce is further deepening, and new formats, models, and scenes in the sports industry are emerging. The "new three board" sports of surfboards, paddleboards, and snowboards are entering more and more households, and niche sports such as rock climbing, archery, and frisbee are "out of the market", These innovative and trendy sports methods have greatly stimulated people's new enthusiasm for sports consumption. Intelligent sports venues, outdoor campsites, suburban parks, and other sports scenes provide people with a richer and broader sports consumption space. New economic models such as digital economy and crowdsourcing space have also been widely applied in the field of sports industry, providing diverse innovative paths for the development of the sports industry. Li Hua, Chairman of the China Sports Goods Industry Federation, focused on sharing key data on the sports goods industry, as well as key data on mass sports behavior and consumption in 2023. Among them, the sports goods industry performed well in 2021, with added value reaching a historic high. Although sports and fitness consumption data has decreased for the third consecutive year due to various factors, future consumption expectations have significantly rebounded. As an important achievement of the Federation in leading the development of industry segmentation and promoting theoretical research, Li Hua specially released the main contents of the "2022 China Sports Flooring Industry Development Deep Research Report" and the "China Digital Sports Insight Report" at the meeting. Three interdisciplinary experts interpreted the new opportunities for the future of the sports industry from the perspectives of digitization, integrated development, and investment. Ye Dingda, Chief Economist of China Machinery Industry Federation, introduced
Edit：qihang Responsible editor：xinglan
Source：GMW.cn
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