The "museum craze" quietly rises, and cultural and museum tourism has become a "new favorite" for travel
2023-05-18
On May 17, in the National Museum of China, visitors were visiting the exhibition of ancient Chinese food culture. Weng Qiyu, a reporter from People's Daily Online, took a photo of "Let's go and visit museums!" He invited three or five friends to explore the past and visit the present, which is becoming a new way of traveling. In recent years, with the popularity of China-Chic programs, Wenbo Tour has become a "new favorite" for travel. On the arrival of the "5.18" International Museum Day, museums across the country launched a variety of clocking activities, such as stamping, answering questions, interactive experience, and various cultural and creative products, digital relics, to provide cultural and museum enthusiasts with a new "opening way" of museums. According to Ctrip data, among the highest booked scenic areas this year, museums and exhibition halls have surpassed zoos and theme parks, jumping from fourth place last year to first place; According to Qunar's big data, the ticket sales of cultural and museum related scenic spots this year have increased three times compared to 2019; According to data from Meituan and Dianping, in the past month, the search volume for keywords related to "museums" has increased by nearly 300% year-on-year... The continuously rising "museum craze" reflects deep cultural confidence and also reflects the improvement of museum service level. The Gansu Provincial Museum, located in Qilihe District, Lanzhou City, is a comprehensive geological museum. During the May Day holiday this year, the treasure of the Gansu Provincial Museum town, "Horse Treading on Flying Swallows," attracted young tourists to stop and take photos. The immersive light and shadow exhibition of "Floating Shadow on Longshang" further narrowed the distance between tourists and cultural relics. According to Ban Rui, Deputy Director of the Gansu Provincial Museum, on the first day of the May Day holiday alone, the number of visitors to the museum reached 11000, and the cumulative number of visitors during the 5-day holiday reached over 50000, an increase of 57% compared to the same period in 2019. The popularity of museums in Gansu Province is not an exception. According to incomplete statistics of the National Cutural Heritage Administration, more than 6000 museums in China received more than 50 million tourists during the May Day holiday, the highest level in the same period in history, and all the first-class museums reached the upper limit of tourist reception. As young people begin to engage in "special forces style tourism", the cultural and museum market will also welcome a younger customer base. According to Ctrip data, since the beginning of this year, among the age group of visitors who book museum tickets, those born in the 2000s have ranked third only after those born in the 1980s and 1990s. The number of cultural and museum tourism orders for those born in the 2000s has increased by 8.2 times year-on-year. The participation of young groups has injected fresh impetus into cultural and museum tourism. Cultural and museum exhibitions, cultural performances, and national style China-Chic have gradually become new trends in tourism. In addition to well-known cultural and museum venues such as the Palace Museum and Shaanxi History Museum, the popularity of niche and characteristic museums such as Shanghai Guangfulin Cultural Heritage Site, Beijing Automotive Museum, Qingdao Beer Museum, Zigong Dinosaur Museum, and Jiaxing Mikilang Ice Cream Museum continues to rise, with a variety of immersive experiences. Taking the Qingdao Beer Museum as an example, a variety of viewing experiences such as theatrical tours, dressing changes, tasting fresh beer and beer yeast bread outside the beer production workshop have promoted the "immersive" tour of the museum to become a new favorite among young people today. Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism, believes that in the past decade, the informatization construction of cultural and museum venues has changed from quantitative to qualitative, and breakthroughs have been made in cultural relic protection, museum services, and internal management. The museum craze stems from cultural consumption
Edit：Luo yu Responsible editor：Zhou shu
Source：people.cn
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