The survival status of private museums: overall lack of money, eager to optimize income generation models
2023-05-18
May 18 is the "International Museum Day". More than ten days ahead of this year's "International Museum Day", a news that "the museum director was pushed down by the district head" caused widespread concern and discussion. People outside the museum industry are more concerned about "whether the district head has started", while people in the industry are more concerned about the survival status of domestic private museums reflected behind the event. How difficult is it for private museums to make money? The reporter's investigation found that the lack of revenue generating channels and the resulting lack of operating funds have always been the "curse" of the development of many private museums. However, there are also some private museums that have embarked on a relatively benign development trajectory after exploring suitable profit models for themselves. Wu Yong, who entered with interest and emotion, is the deputy director of the Zhengzhou Outer City Museum and has been in the industry for more than ten years. According to him, it has been more than 20 years since private museums began to appear in China in 1997. The number of private museums has skyrocketed in recent years. According to the data from the National Cutural Heritage Administration, 535 private museums were registered throughout the country in 2012, accounting for 15% of the total number of museums in the country that year; By 2015, this number had grown to 1110, accounting for 23.6% of the total; In 2016, one year later, the number of non-state-owned museums in the country increased to 1297, accounting for 26.6% of the total; By 2019, non-state-owned museums continued to grow, reaching 1710, accounting for 30.89%. As of the end of 2021, among the 6183 registered museums in China, non-state-owned museums have grown to 1989, accounting for 32% of the total number of museums in the country. The Zhengzhou Municipal Bureau of Cultural Relics also stated that out of the 54 registered museums in Zhengzhou, there are 32 non-state-owned museums, covering ceramics, rubbings, furniture, calligraphy and painting, fossils, inkstones, etc., accounting for more than half of the registered museums in the city. Wu Yong said that private museums are actually an effective supplement to state-owned museums. In most cases, state-owned museums focus on comprehensive exhibitions, but private museums can fill the gaps in the collection of state-owned museums. From kitchens, chopsticks, meal tickets, Paper Cuttings, to root carving, wood carving, ceramics, shells, etc., many even state-owned museums have not paid attention to or have not paid enough attention to many areas. Regarding the value of private museums, Pang Xueyuan, the founder of Daxin Home Furnishings, who has founded five private museums, said that in addition to supplementing Chen Zhan itself, private museums, as a folk force, can sometimes become a substitute for national forces when recovering lost cultural relics internationally. They also have their own advantages when acquiring international cultural relics. The five private museums founded by Pang Xueyuan, including the Daxin Kitchen Culture Museum, Zhengzhou Mingyue Home Furnishing Museum, Zhengzhou Huacai (Chinese Color) Museum, Zhengzhou Qiyuan African Wood Carving Art Museum, and Zhengzhou Mirror Contemporary Art Museum, are mostly of this type. Pang Xueyuan used the thousands of wooden carvings displayed in his African Wood Carving Museum as an example to say that many of these carvings were totems, sacrifices, and scepters of African tribes back then. It is difficult to enter through diplomatic channels between countries, but the interaction between civil forces is more likely to form a price
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：YiCai Net
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