Going to Zibo for barbecue, visiting Orange Island in Changsha, visiting Kite Museum in Weifang... This year's May Day holiday, many "internet famous cities" have attracted tourists from all over the country to visit, and the tourism consumption market is booming. The newly established "internet celebrity city" of Zibo is highly welcomed by tourists. According to data statistics, the overall tourism orders for Zibo's May Day holiday have increased by 441% compared to 2019, with over 120000 visitors received on the first day of the "Eight Great Bureaus Convenience Market" holiday, which is a popular check-in destination. The old brand "Internet celebrity city" Changsha also performed well. As of 14:00 on May 3, 27 tourist attraction in Changsha had received 1.9495 million tourists in 5 days during the holiday, with a total revenue of 92.1051 million yuan. For all cities, "becoming popular" is not the ultimate goal, "becoming popular" is the long-term pursuit. How can 'internet celebrity cities' develop in the long term? Each of the "internet celebrity cities" has its own unique temperament: "one table, one furnace, one roll of pancakes, dipping in sauce, rolling meat, putting scallions..." With its unique sense of ceremony and eating method, Zibo barbecue has become popular online. Since the spring of this year, topics such as "group to Zibo for barbecue" have frequently appeared on Weibo hot search lists and Tiktok city lists, becoming phenomenal topics. Driven by social media traffic, Zibo, Shandong has become a new "internet celebrity city". Online traffic quickly transformed into offline enthusiasm - the 2023 "May Day" gaming blowout data report released by WeChat shows that during the "May Day" period, the daily consumption amount of tourism related industries in Zibo increased by 73% month on month, and the daily consumption amount of tourists in local small and medium-sized merchants in Zibo increased by nearly 40% month on month. Zibo is not the first "internet celebrity city". Previously, multiple cities in the north and south of the Yangtze River had already stood out in the dividends brought by the internet. And these cities all have unique characteristics. Orange Island fireworks and the Xiangjiang River cross-strait lighting show have created the label of Changsha, Hunan as the "romantic capital"; The leisurely tea houses and diverse and inclusive fashion street circle blend into a comfortable and comfortable atmosphere in Chengdu, Sichuan; The terrain of "8D Magic" and the popular tourist attraction Hongya Cave have made Chongqing a "veteran internet celebrity"... These cities, with their unique scenery, cuisine, and other advantages, have gained a lot of traffic on the internet and become one of the "internet celebrity cities", gaining high attention and strong influence. The most common symbols in cities often evoke emotional resonance, which in turn drives people to appreciate and yearn for the city. In an interview with this newspaper, Zhang Zhi'an, a professor of the School of Journalism of Fudan University, believed that "online celebrity cities" often have their own characteristics. Let's take a look at a 'internet celebrity city'. One is traffic, and the other is a cultural or emotional trait that will make young people identify with today. Behind the traffic is a spiritual temperament, such as entertainment spirit, which is often linked to the mentality of young people. For example, Changsha. Being full of youthful vitality has become a spiritual characteristic of this city. The neon lights and people come and go in major business districts; Fisherman's Wharf has a gentle river breeze and the fragrance of lobster; The lakeside concert scene was filled with joy and laughter... In Changsha, which is also congested with traffic at three or four o'clock in the morning, people crowded into the night stalls and enjoyed the energetic atmosphere of the "never night city". The Story of Liberation of the West Night in the Documentary, and the Major Night Markets in Changsha in the News
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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