New home appliances lead consumption upgrading
2023-05-12
At present, the consumption trend in China's home appliance market is surging. On the one hand, the stock characteristics are obvious, and on the other hand, new types of home appliances are gradually becoming new favorites. Actively expanding market demand, grasping the trend of consumption upgrading, and helping users build a harmonious and beautiful "future home" are becoming the core driving force for upgrading the home appliance industry and moving towards high-quality development. Recently, the 2023 China Home Appliances and Consumer Electronics Expo was held in Shanghai. As one of the three major global exhibitions on home appliances and consumer electronics, this exhibition is themed with "Smart Technology, Creating the Future". Over a thousand domestic and foreign enterprises are actively participating, showcasing cutting-edge innovation achievements in the global home appliance and consumer electronics field. Jiang Feng, Executive Chairman of the China Home Appliances Association, stated that the successful holding of this exhibition highlights China's role as the main engine driving global growth in the field of home appliances and consumer electronics. For the home appliance and consumer electronics industries, 2023 is an important year for expanding market scale and accelerating structural adjustment in terms of product upgrading and acceleration. Leading enterprises in the industry have demonstrated their confidence and strength in overcoming the downturn and starting a new round of growth through their hard core strength and innovative measures. Major color TV brands are competing around cutting-edge technologies such as OLED, Mini LED, and laser display. The peak brightness of TCL Mini LED TV has exceeded 5000 nits, and Hisense has brought the world's first 8K laser TV. In order to meet the needs of users for immersive viewing on large screens, Hisense was the first to launch a laser TV 9 years ago, which has differentiated advantages such as large screen shock, healthy eye care, green and energy-saving. In 2022, Hisense Laser TV's global shipment share reached 53.5%. The 8K laser TV LX displayed this time can clearly present 33 million details on a 4 square meter giant screen. On the path of product innovation, we will never stop, "said Liu Xianrong, General Manager and Chief Scientist of Hisense Laser Display Co., Ltd. Changhong actively lays out on the 5G+8K track and leads the domestic 8K television market in 2022. With the improvement of 5G network speed, high refresh rate has become one of the mainstream trends in the future display field. Changhong has released the first domestic ultra-high brush series TV that supports full 288 Hz display, providing users with a scenario based solution for performance upgrades. Many home appliance manufacturers focus on the quality of life needs, strengthen product function innovation such as fresh air, washing and drying, sterilization, and aging adaptation, and bring new experiences to users. The high-end home appliance brand German Meno showcased over 100 products in a series of clothing care, dishwashers, and embedded kitchen appliances. The air environment machine series products brought by Yingbaochun achieve iterative upgrades based on the traditional single function of air conditioning, integrating air conditioning, fresh air, disinfection, purification, humidity control, and detection. The new technology developed by it can regulate the indoor air environment from multiple dimensions such as air temperature, humidity, oxygen content, and cleanliness, better meeting consumers' needs for a healthy environment. Against the backdrop of the accelerated development of emerging digital technologies, home appliance and consumer electronics manufacturers are fully integrating living environments such as living rooms, kitchens, bedrooms, and bathrooms, and empowering users with artificial intelligence to provide a smart home experience with active intelligence and continuous upgrading. Haier builds the "Four Major Companies
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