The rise of fresh takeaway mode has met consumers' demand for a high-quality life. I believe that more and more catering companies can seize the opportunity in the process of transformation and bring fresh and safe delicacies to consumers. Fresh dumplings are not something they can make themselves; I'm too busy with work and don't have time to go to a restaurant. During this period, fresh dumplings that can be taken out have become a delicacy that friends continue to repurchase. This type of fresh dumpling restaurant is mostly located next to the community, with a small storefront and few or no food stalls. Dumplings are sold as they are packaged, with a focus on freshness and affordability. After my friend mentioned it, the author finally realized that the fresh food takeaway model has developed rapidly in the past two years, mainly due to the comprehensive upgrading of its products, operations, and strategies. The biggest advantage of fresh takeaway in products is freshness. Small shops like the Fresh Dumpling Restaurant make dumplings on-site every day, with a different flavor from traditional frozen dumplings. Firstly, they capture the pain points that some consumers may have when they want to eat fresh dumplings. In terms of operation, these small stores are more focused on takeout and takeout. On the one hand, due to not focusing on dining, the requirement for venue area is reduced, saving a lot of rent costs; On the other hand, relying on a mature delivery system, many customers will repeat purchases, further improving business efficiency. In terms of strategy, the rise of the fresh takeaway model is in line with the development trend of community catering. Community catering has become a new choice for people at their doorstep due to its short distance and convenience. Small and sophisticated community restaurants like Xianjiaotan have certain advantages in their products due to their low rental and management costs, making it easy to establish roots in the community; On this basis, the high repurchase rate brought by the stable customer base of the community further provides a good soil for rapid development. Overall, the rise of the fresh takeaway model has met consumers' demand for a quality of life. It is worth noting that while developing rapidly, operators should pay more attention to food safety and maintain an "online" status at all times to ensure product quality. Nowadays, consumers have increasingly high demands for a quality of life, and the catering industry is gradually transforming and upgrading. With the increasing improvement of industrial infrastructure such as logistics distribution and online payment, the level of store management and supply chain management is constantly improving, and the level of standardization, informatization, and digitization is also increasing. It is believed that more and more catering enterprises can seize the opportunity in the transformation process to bring fresh and safe delicacies to consumers. (Outlook New Era Network)
Edit：qihang Responsible editor：xinglan
Source：people.cn
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