Accurately implementing policies to solve practical difficulties and continuously boosting the confidence of business entities
2023-05-09
This year's May Day holiday saw a significant increase in multiple consumption data compared to 2019. The bustling scene of crowds and queues fully demonstrates the potential and vitality of China's market. Experts say that in order to achieve effective improvement in quality and reasonable growth in quantity in the economy, it is crucial to rely on billions of business entities across the country. We must take practical measures to help them solve difficulties, continuously boost confidence, and consolidate the positive trend of economic recovery. Adding another spark to the consumer recovery, the catering and tourism industries are the first to feel the economic recovery. Now, the weekend turnover of a single store can reach 1.78 million yuan, compared to only 112000 yuan before the epidemic. "Li Weiyi, Marketing Director of Beijing Jingweilou Catering Management Co., Ltd.'s Fourth Generation Tongtang Brand, told reporters that due to the recovery momentum exceeding expectations, the company has planned to open new stores. But he also stated that tourist consumption and household consumption each account for a certain proportion, and is closely monitoring whether there will be weakness after the May Day holiday. Li Weiyi's concerns are not unreasonable. Although the current recovery in consumption is eye-catching, consumers have a more obvious mentality of "covering their wallets". According to the data center of the Ministry of Culture and Tourism, during the May Day holiday, the number of domestic tourism trips nationwide has recovered to 119.09% of the same period in 2019 based on comparable standards. However, domestic tourism revenue has only recovered to 100.66% of the same period in 2019 based on comparable standards, which is not synchronous. Consumers still need more confidence in their consumption. From the practice in various regions, consumption vouchers still play an important role. During the May Day holiday, many cities such as Shenzhen, Chengdu, Linyi, Tianjin, and Chongqing continued to issue consumption vouchers. Wan Zhaoquan, the owner of the Yanbian Barbecue Shop in Mingdong Chuancheng, Longhua District, Shenzhen, introduced that the store has launched a 388 yuan four person meal in Meituan, and can deduct an additional 120 yuan with consumption vouchers. Over 30% of customers who come to the store during holidays will use consumption vouchers. According to Meituan data, since the issuance of consumer vouchers in various regions in 2020, the average daily transaction volume of participating merchants has increased by 55% compared to the week before the event, and the average daily transaction volume of small and medium-sized merchants in multiple regions has increased by over 100%. Business entities also have their own ideas for promoting consumption. Li Weiyi suggests that relevant departments and associations can organize more exhibitions, which can attract consumers, promote peer communication, and also have a brand marketing effect. Consumers like new experiences, and relying solely on companies to figure them out is a bit out of sync, "Li Weiyi revealed. Recently, four generations have participated in multiple exhibitions such as the Roast Duck Competition, Wedding Expo, and Cooking Competition, and discovered a new variety of vegetable seedlings from the Academy of Agricultural Sciences, which has an excellent taste as a substitute for roasted duck pancakes. Recently, they are preparing to launch new ones. The real economy requires financial support, which is different from the good cash flow in the catering and tourism industries. Xu Bo, the founder of Sichuan Didano Technology Co., Ltd., who is in the manufacturing industry, describes the current situation as "hopeful but anxious". Didano manufactures temperature monitoring robots and has a good market share in local kindergartens. Last year, the company transformed into producing high school physical testing robots and artificial intelligence training tools for vocational colleges. In the past two years, it has been difficult for small businesses to survive. There is not much room for innovation, but without innovation, there is no competitiveness. At the end of last year, the company tightened its belt and invested in research and development. "Xu Bo's voice on the phone was a bit helpless, because after the Spring Festival, many places have been traveled, but the project has not really been implemented. Xu Bozhi
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic dairy
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