According to the latest report released by market research firm Counterpoint Research, the global smartphone market shipped 280.2 million units in the first quarter of 2023, a year-on-year decrease of 14% and a month on month decrease of 7%. This is the weakest holiday season since 2013. Based on this calculation, the global mobile phone market's shipment volume decreased by about 45 million units year-on-year in just the first quarter. In addition, the above report points out that in the first quarter of 2023, smartphone sales in China decreased by 5% year-on-year, making it the lowest sales in the first quarter since 2014. However, it is worth noting that the domestic mobile phone market has experienced a double-digit year-on-year decline compared to the previous quarters, and the year-on-year decline in the first quarter of this year has improved. In addition, some domestic mobile phone brands have performed well, for example, after a high-profile return to the Chinese market, the sales of OnePlus mobile phones increased by over 200% year-on-year in the first quarter. However, most mobile phone brands did not perform well in the first quarter. The Counterpoint Research report pointed out that OPPO, Xiaomi, and vivo all experienced double-digit year-on-year declines, with even Samsung experiencing a 19% decline in shipments in the first quarter. Recently, Apple released its second quarter report as of March 31, showing a revenue of $94.8 billion, a year-on-year decrease of 3%; The net profit was $24.16 billion, a year-on-year decrease of 3%. Even Chuanyin Holdings, which focuses on overseas markets, saw a year-on-year decline of 18% in mobile phone revenue in the first quarter, reaching 8.4 billion yuan; The shipment volume of mobile phones is 36 million, including 13 million smartphones, a year-on-year decrease of 20%. Why can't mobile phones be sold? According to the analysis of research reports released by Ping An Securities, the current global economic downward pressure continues to increase, downstream consumer demand is weak, coupled with a weakened margin of mobile phone innovation and severe product homogenization. The smartphone industry has entered the stage of stock replacement. According to IDC statistics, global smartphone shipments in 2022 decreased by 11.3% year-on-year to 1.21 billion units. Xiang Ligang, a senior observer in the communication industry and chairman of the Zhongguancun Information Consumption Alliance, analyzed in an interview with Zhongxin Finance that, in addition to economic reasons, the deeper reason is that the mobile phone industry lacks new technological breakthroughs to drive shipment volume, especially due to the weak innovation of Apple and Samsung, and the domestic market of Huawei phones has been hit, so consumers' willingness to purchase new phones is not strong. The Counterpoint Research report points out that in addition to being affected by the global economic downturn, the smartphone market has also been hit by a decrease in the supply of new products from some major brands. In addition, consumers are also choosing to reduce update frequency and choose more durable smartphones when purchasing. Indeed, many mobile phones are currently relatively durable, and there are also a group of "nail owners" who are still using models released a few years ago, such as the iPhone 6 Plus or Xiaomi 6. Even Xiaomi CEO Lei Jun has a headache about this. In April, after the release of Xiaomi 13, Lei Jun joked, "Is there anyone using Xiaomi 6 now? It is recommended to upgrade to Xiaomi 13." The sharp decline in mobile phone shipments not only has an impact on mobile phone manufacturers themselves, but also has an impact on the upstream and downstream industry chains.
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：chinanews.com
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