Leveraging the Rural Market through Multiple Policies
2023-05-05
Recently, many places have launched promotional activities, including large-scale goods such as household appliances, automobiles, and green building materials going to the countryside, which has sparked a wave of excitement in the rural consumer market. The growth rate of investment in agriculture and rural areas has also accelerated and rebounded. A number of agricultural and rural projects, including the construction of modern agricultural industrial parks and the promotion of high standard farmland transformation, have started construction. Industry experts say that activating the rural market has a significant impact on stabilizing growth and expanding domestic demand. China is a developing country with a population of over 1.4 billion, and currently there are still nearly 500 million people living in rural areas. The modernization of rural areas will unleash a huge demand for consumption and investment. The improvement of rural residents' income and consumption environment will stimulate greater consumption potential. 21 automobile sales enterprises, over 30 brands, over 60 vehicle models, and multiple home appliance products participated in the promotion of key rural consumer products and business environment. The 2023 Heyuan City Automobile and Home Appliance Tour to the Countryside was recently launched, and on-site sales were hot. We have launched several highly cost-effective cars tailored to the consumption characteristics of urban residents, and have launched a series of promotional activities in terms of price and after-sales service. A participating enterprise hopes to do a good job in brand promotion through this event, meet the needs of the public for car replacement, and promote order growth. Since the beginning of this year, many places have launched promotional activities, including large-scale goods such as household appliances, automobiles, and green building materials going to the countryside, which has sparked a wave of climax and also heated the rural consumer market. Meng Wei, spokesperson for the National Development and Reform Commission, stated that automobile consumption is the "big head" supporting consumption. We will accelerate the construction of charging stations and urban parking facilities, vigorously promote the development of new energy vehicles in rural areas, and encourage automobile companies to develop models that are more suitable for use in county and rural areas. The Ministry of Agriculture and Rural Affairs proposes to promote the growth of durable goods consumption such as household appliances and furniture. In addition to key commodities such as automobiles and home appliances, relevant departments are also making efforts to optimize the rural consumption environment, with online formats becoming a key focus. This year's No. 1 central document of the Central Government made it clear that we should comprehensively promote the construction of the county business system, and put forward measures such as accelerating the improvement of the county rural e-commerce and express logistics distribution system, and promoting the cold chain logistics service network to sink into the countryside. At the "Authoritative Departmental Opening" series of themed press conferences held by the State Administration for Foreign Affairs in early March, the Ministry of Commerce also proposed to improve the county and rural logistics distribution system, develop new models such as real-time retail and joint distribution, innovate consumption scenarios, and stimulate consumption potential. Wang Qing, Deputy Director and Researcher of the Market Economy Research Institute of the Development Research Center of the State Council, pointed out that the deep expansion of digital technology to low-end cities and rural areas, as well as the continuous improvement of rural digital circulation systems and commercial facilities, will continue to unleash the consumption potential of the sinking market. Based on the average annual growth rate of 7.5% in rural online retail sales during the 14th Five Year Plan period, the scale of online consumption in the sinking market will reach 2.6 trillion yuan by 2025. Promote rural revitalization, expand rural investment space, build modern agricultural industrial parks, and promote the transformation of high standard farmland... Recently, a batch of agricultural and rural projects have started construction. Among them, the National Modern Agriculture Industrial Park in Taijiang County, Guizhou Province, which started construction on April 30th, includes 24 key projects with a total investment of 1.93 billion yuan, and will create an integrated development zone for agriculture, culture, tourism, and sports
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Economic Information Daily
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