Rural tourism riding the digital express
2023-04-24
Recently, the Ministry of Industry and Information Technology, as well as the Ministry of Culture and Tourism, jointly issued a notice on strengthening the collaborative and innovative development of 5G+smart tourism, proposing that by 2025, the construction of 5G networks in tourism venues in China will be basically improved, the level of 5G integrated application development will be significantly improved, industrial innovation capabilities will continue to enhance, and 5G+smart tourism will prosper and develop in scale. In recent years, the role of rural tourism in assisting rural revitalization and driving employment and income growth for farmers has become increasingly prominent. With the continuous development of new technologies such as artificial intelligence, big data, 5G, augmented reality, and virtual reality, the digital economy is deeply integrating with rural tourism, becoming a new engine for the development of rural tourism industry and injecting new forces into the comprehensive revitalization of rural areas. In March, the Ministry of Culture and Tourism issued the "Beautiful Countryside Waiting for You to Come" Rural Tourism Digital Enhancement Action Plan. Through rich content, diverse forms, and a combination of online and offline three-dimensional display, product marketing, training support, etc., the plan aims to explore the diverse value of rural tourism, promote new products, scenarios, and experiences of rural tourism, and explore a new path of "rural tourism+digital economy", providing new momentum for industry recovery and rural revitalization. At the launch ceremony of the "Beautiful Countryside Waiting for You" Rural Tourism Digital Enhancement Action held recently, Wu Kefeng, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, stated that the innovation and application of digital technology in rural tourism not only improve the quality of urban tourist experience and the quality of life of rural residents, but also provide a good platform and broad development space for the deep integration of the digital economy and rural development, Effectively promoting high-quality development. It is reported that the rural tourism digital enhancement action will fully leverage the advantages of massive data and rich application scenarios in the digital economy era, promote the deep integration of digital technology and rural tourism, form effective digital models and beneficial experiences in rural tourism, and help improve tourist experience and build a digital countryside. Empowering the development of rural tourism through digital technology, we aim to achieve digital protection, networked dissemination, and interactive experience of colorful rural landscapes and excellent local culture, innovate and improve rural tourism formats, products, and services, and enable rural tourism practitioners to catch the fast train of digital technology development. Professor Wu Bihu from the School of City and Environment at Peking University stated that rural tourism can promote the integrated development of primary, secondary, and tertiary industries in rural areas and empower rural revitalization. Among them, "rural nature" is the core of the overall promotion of rural tourism. We need to deeply explore the "rural nature" through digital means, promote new products, scenarios, and experiences of rural tourism, and explore a new path of "rural tourism+digital economy". In the digital technology means that empower rural tourism, short videos fully leverage the "power of being seen", bringing some remote scenic spots that have long been unnoticed and difficult to pay attention to into the sight of tourism enthusiasts. On the one hand, short videos can vividly present rural beauty, cuisine, and local customs, resonating with consumers' emotions. Some consumers are willing to further experience and drive the sales of local catering, accommodation, local products, etc., integrating the three industries, and jointly promoting high-quality agricultural development; On the other hand, the dissemination of short videos can draw public attention to the crafts and cultural customs of some remote rural areas, open up vast markets, drive employment, and preserve, continue, and develop them
Edit：He Chuanning Responsible editor：Su Suiyue
Source：ECONOMIC DAILY
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