During the second China (Wuhan) Cultural and Tourism Expo, the first immersive cultural and tourism industry development forum was held on the shore of East Lake in Wuhan. The academic and industry representatives who participated in the forum focused on the theme of "new models of immersive cultural and tourism industry and new consumer experiences", and conducted in-depth exchanges and discussions on the digitization of cultural heritage, the operation and development of immersive tourism performances, the assistance of immersive formats in night economic development, and the creation of new immersive consumption scenes. The forum released the "Annual Development Report on Immersive Cultural and Tourism New Business Forms" from 2021 to 2022, and also held a signing ceremony for immersive industry university research innovation platform and project cooperation. Participants unanimously agreed that since the beginning of this year, the national cultural and tourism market has accelerated its recovery, with vibrant cultural and tourism consumption, and an accelerated recovery of offline consumption scenarios. In this process, immersive formats have accelerated and become an important force in cultivating new formats and driving cultural and tourism consumption. Immersive cultural tourism has become a hot topic for consumption on cruise ships. Tourists can dance hand in hand with actors, drink at the bar counter, or climb onto the second deck to listen to the beautiful encounter of a shoemaker... In the context of "Zhiyin Hao", tourists return to the cultural scene of Wuhan a century ago based on the unique stories of various characters. Yu Tao, the artistic director of the Yangtze River's first drifting multi-dimensional experiential drama "Zhiyin Hao", introduced that since its premiere, this immersive experiential drama has performed over 1500 performances and received over 1 million tourists. In 2023, the first Spring Festival performance was packed. The cherry blossom season in March set a new record for box office in its first week. Come to Xi'an, you can be a 'trendy' person from the Tang Dynasty and live up to the prosperous era of Chang'an in your heart. "According to Zou Linfeng, Chairman of Shaanxi Culture and Tourism Co., Ltd., the Chang'an Twelve Hours Theme Block opened on April 28, 2022. Due to the impact of the epidemic, it had only been in operation for 144 days that year. As of March 31 of this year, the total number of tourists has exceeded 1.5 million. From a night tour of Jinjiang and the Tang Dynasty never sleeps, to "See Pingyao Again" and "Meet the Great Yong"... immersive cultural tourism has spread throughout the north and south of the Yangtze River. The Annual Development Report on Immersive Cultural and Tourism New Forms (hereinafter referred to as the "Report") points out that the immersive industry is a new economic form that has emerged in the process of global economic transformation from a "product economy" and a "service economy" to a "experience economy" after entering the 21st century. According to incomplete statistics, the number of immersive experience projects worldwide is as high as 8000, covering 258 types of businesses, with an output value exceeding 50 billion US dollars. Liu Bing, Secretary General of Zhongguancun Zhongheng Cultural and Technological Innovation Service Alliance, introduced that China has over 1500 immersive experience projects, ranking first in the world. The immersive performance of China's independent IP has entered a period of group flowering. Immersive cultural entertainment, represented by secret rooms and script killing, has rapidly emerged as the world's largest industry. Immersive experience has almost covered most of the emerging consumption areas of cultural tourism in China and has shown strong growth momentum. Technological innovation has given cultural and tourism wings. From "Flying Over Guangdong" to the "Cultural Cube" digital exhibition space, and then to the use of high-tech achievements such as sound, optoelectronics, and painting to travel thousands of miles of rivers and mountains and the Silk Road landscape maps, visitors are immersive and broaden their horizons. If we talk about cultural creativity
Edit：qihang Responsible editor：xinglan
Source：GMW.cn
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