In the afternoon, the sun shone straight into my own garden in Sanya, Hainan, as if every flower was adorned with a golden border. Under the shade of a tree on one side of the garden, Zhu Xuemei, dressed in a long skirt and a straw hat, appeared in the live broadcast room. In front of her was a pile of fresh fruits to recommend, such as mangoes, pineapples, and lotus mist. Behind her were several pots of butterfly orchids she had planted herself. Just after washing the fruits, she picked up a coconut shell bowl and showed it to the camera: "This is a bowl I made from discarded coconut shells, it's very creative, isn't it?" she said with a smile. Placing orders in live streaming rooms has become one of the important shopping methods nowadays. According to relevant institutions, as of the first half of 2022, the number of live streaming e-commerce users in China has reached 469 million. With the continuous penetration of live streaming e-commerce market share, more and more people are joining the ranks of internet marketers, commonly known as live streaming anchors. Zhu Xuemei is one of them. Rural life attracts fans through live streaming and sales, which has emerged as an e-commerce model in recent years. Through internet marketers, products are displayed, recommended, and tested on video platforms to attract consumers to place orders and make purchases. Internet marketers usually have a certain level of popularity, influence, and professional knowledge, which can interact with audiences, answer questions, provide promotional information, etc., thereby improving conversion rates and sales. Internet marketers officially became one of the new professions recognized by the state in 2020. The Ministry of Human Resources and Social Security defines the profession of internet marketers as personnel who use the interactivity and credibility of the internet to promote and market enterprise products on digital information platforms. When most people mention live streaming products, they immediately associate them with the flickering lights in the live room, and the anchor shuttling between various products, recommending to the audience with a passionate tone. The live broadcast room is filled with barrage of bullets, and there is continuous interaction between the audience and the anchor. Zhu Xuemei's live broadcast room is somewhat different. Without complex equipment and paired staff, the live broadcast room is located in one's own flower orchard. The live broadcast time is not fixed, and the device is also very simple, which is just a phone with a bracket. Recently, she has added a new fluorescent lamp because fans have reported that the live broadcast footage at night is too dark to see clearly. During the live broadcast, Zhu Xuemei often chops a coconut, smears some cement, and makes firewood and rice. Some fans asked her for advice on planting and gardening, while others shared their parenting experiences with her. And many people who buy back, while watching her cook and chat about her daily life, place their own orders to buy fruits. At its peak, a live broadcast with thousands of orders was not a problem. I enjoy sharing my pastoral life with fans through live streaming, and I also hope to pass on the beauty of Hainan to more people. I think this kind of life is very happy, and I want everyone to feel this happiness, "said Zhu Xuemei. Not forgetting her original intention to pursue quality, Zhu Xuemei never thought she would become an online marketer. She told reporters that the first live broadcast was actually "forced", as she had a habit of posting short videos on video platforms and often shared the fruits she grew and her daily life. Gradually, some people were attracted by the fruits and melons in Zhu Xuemei's video and began to ask her to buy fruits. So Zhu Xuemei tried to open a live broadcast in Tiktok E-commerce to sell her own fruits. I didn't think so
Edit： Responsible editor：
Source：
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Sci-Tech
Recommended Reading Change it 
Home
