Hot Selling Canned Food in China: How to Stand Firm in the International Market?
2023-04-23
Recently, a news about "China's canned goods are selling well overseas" has hit the hot search. According to data from the China Canning Industry Association, in 2022, the export volume of canned food in China reached 3.125 million tons, with an export value of 6.89 billion US dollars (approximately RMB 47.3 billion), with year-on-year growth of 12% and 22% respectively, both reaching new highs in recent years. The international canned food consumption market is very mature. Data shows that as a basic consumer product in daily diet, the per capita annual consumption of canned food in European and American countries can reach 21 to 33 kilograms. The total global supply of canned food is nearly 50 million tons per year, with over 2500 varieties, indicating huge consumption potential. The global export value of canned food in 2022 is about 26 billion US dollars, and the estimated output value of canned food in 2023 will reach 118 billion US dollars. How did Chinese canned food stand firm in the turbulent international market? Canned food is the first food category in China to enter the international market, and its product quality has been in line with international standards for many years. It has played an important role in meeting market demand, expanding foreign trade, and serving agriculture, rural areas, and farmers Liu Youqian, Chairman of the China Canning Industry Association, said that from a category perspective, canned fruits and vegetables are mainly exported to overseas markets, with canned citrus, peach, mushroom, and asparagus accounting for a large market share globally. In addition, canned tomato sauce and canned bamboo shoots are also the main products exported from canned fruits and vegetables in China. It is reported that in the 1950s, Chinese canned food first went abroad, starting with a small number of canned fruits, and the variety and quantity increased year by year. Currently, China is the world's leading producer and exporter of canned goods. According to statistics, from 1950 to 2019, the cumulative production of China's canned food industry was about 190 million tons, of which 34% was used for exports, with exports exceeding 80 billion US dollars. Recently, some overseas countries and regions have seen inflation rise, leading to a significant increase in local food prices and an increase in consumer hoarding demand, driving the hot sales of canned food in many overseas countries and maintaining a growth trend in export volume. The hot sales of Chinese canned food overseas are also related to the continuous improvement and development of the industry's quality. In recent years, China's canned food industry has been aiming for high-quality development and is undergoing transformation and restructuring of the industry chain. At the production end, the canning industry chain has been extended and integrated, the canned quick freezing and fresh-keeping industry has developed in full sequence, the industry concentration ratio has been improved, and the requirements for the enterprise's supply chain integration and management ability are also constantly improving. Industry experts have stated that as more and more production enterprises integrate into domestic and international supply chains, eliminating intermediate links and directly connecting with retail terminals will become a trend. On the consumer side, the canned food industry shows a continuous increase in overall demand. In terms of categories, canned products such as soft packaging are becoming one of the important trends in industry development, with huge growth potential. In terms of innovation, the product focuses more on health indicators such as vegetarianism, gluten free, low sugar, non GMO, and nutritional value ratings. In terms of personalized needs, the small portion canned products launched for "one person food" and the sugar free and low sugar canned products launched for young women and special groups are highly popular. Industry experts believe that China's canned food industry
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic dairy
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