Beautiful appearance, multiple colors, smooth operation, long standby life, and good photography colors... Nowadays, the domestic mobile phone industry is accelerating the implementation of a high-end product line strategy, focusing on new phone products with strong design sense, good durability, high smoothness, and better consumer experience. Many industry insiders believe that behind the continuous emergence of high-end domestic mobile phone products, it is related industry enterprises that have increased research and development investment, innovated design styles, continuously broken homogenization, and provided consumers with more differentiated experiences, allowing consumers to fully meet their social and emotional needs for mobile phones. It is reported that high-end products of domestic mobile phones often sell for over 5000 yuan and have relatively significant advantages in hardware configuration, software experience, core technology innovation, and brand awareness. This is also because in the face of increasingly fierce competition in the global mobile phone market, domestic mobile phone manufacturers are striving to break through the industry in terms of technology and user experience, continuously increasing research and development investment around systems, AI algorithms, self-developed chips, and launching innovative and differentiated products from the perspectives of innovative imaging functions and user experience. The foundation of technology and supply chain has been continuously consolidated. Since the beginning of this year, high-end mobile phone products launched by domestic manufacturers have attracted much attention. According to the monitoring data of Sandalwood's Chinese e-commerce market across all platforms, in the first quarter of 2023, the sales of Android phones in the 4000+price range increased by 22% year-on-year, with the highest growth rate in the 6000 8000 yuan price range reaching 62%. Behind the rapid growth of data is the high-end smartphone market supported by continuously consolidating technological strength and supply chain foundation. IDC China Senior Analyst Guo Tianxiang told People's Daily Finance that in 2023, domestic mobile phone manufacturers will continue to increase investment and adhere to their respective high-end routes. From the Xiaomi 13 at the end of last year to the Huawei P60 in March this year, and to the Xiaomi 13 Ultra released on April 18th, each product has its own unique features, with significant upgrades compared to their previous generation products and better market performance compared to before. For example, in terms of self-developed chips, domestic brand Xiaomi is committed to continuous technological iteration, from the surging S1, C1, P1 to P2 and G1, achieving self-developed battery management full link technology. Among them, the Xiaomi 13 Ultra is equipped with a surging P2 charging chip and a surging G1 power management chip, which can achieve a 1% battery life of 60 minutes and a 12 minute call performance. In terms of circular cooling pump heat dissipation technology, the Xiaomi 13 Ultra adopts self-developed circular cooling pump heat dissipation technology to ensure that the phone will not overheat during long-term high load operation, allowing users to achieve 4K 60 frames of continuous shooting, and ensuring that users can keep the phone from getting hot while playing games. In terms of processor and memory, the Xiaomi 13 Ultra is equipped with the Snapdragon 8 Gen2 processor, using a combination of LPDDR5X and UFS4.0 specifications of memory, with a maximum configuration of 16GB+1T memory. At the same time, it is also equipped with USB 3.2 to ensure that users can run various applications smoothly. Created by Xiaomi Group
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