Seven creative activities related to fashion life and licensing organized by the Hong Kong Trade Development Council (TDC) were unveiled at the Hong Kong Convention and Exhibition Centre on the 19th, bringing together more than 4100 exhibitors and more than 200 buyers from all over the world. It is understood that for the first time this year, the TDC held seven events simultaneously at the Hong Kong Convention and Exhibition Center, including the Hong Kong International Licensing Exhibition and the Asian Licensing Industry Conference held from April 19 to 21, as well as the Hong Kong Gift and Gifts Exhibition, Hong Kong Fashion Home Products Exhibition, Hong Kong International Home Textiles Exhibition, Hong Kong Fashion Festival, and Hong Kong International Printing and Packaging Exhibition held from April 19 to 22. Zhang Shufen, Vice President of the Trade and Development Bureau, stated that she chose to gather multiple large-scale events in the same venue in April in order to provide a new platform and bring more non role-based brand and authorization projects. She believes that this will bring greater synergy to the industry and explore more cross industry and cross domain business opportunities. About 70% of non Hong Kong exhibitors participated in this exhibition project, with multiple mainland provinces and cities forming groups to participate. The reporter found during on-site visits that in the gift and gift exhibition area, a new "cultural and creative experience area" has been established this year to showcase designer brands and products with cultural creativity and unique styles; There are also special exhibition areas to display traditional Chinese products, including bamboo and wood carving handicrafts, ceramic handicrafts, Paper Cuttings book lamps, etc. Li Yi, the exhibitor of the ceramic handicrafts booth, stated in an interview that this is his first exhibition in Hong Kong after the epidemic, and he hopes to bring creative ceramic exhibits that can make more people feel the unique charm of Chinese ceramic culture. In the exhibition area of Hong Kong Fashion Home Products Exhibition, the head of the industrial designer Association of Hong Kong (IDSHK) said that this was their first time to participate in the exhibition, bringing 12 exhibitors, and exhibiting a number of joint product series from the "Brand Designer Matching Program" (ReMIX), covering life taste, accessories, electronic products, furniture, etc. The products integrate creativity and brand essence, hoping to let international buyers appreciate the creative power of Hong Kong. The Hong Kong International Licensing Exhibition has a Mainland China Pavilion exhibition area, showcasing Chinese unique handicrafts and cultural products. China News Agency reporter Dai Xiaotong took a photo in the exhibition area of the Mainland China Pavilion of Hong Kong International Licensing Exhibition. The booth of "Lingnan Flying Acupuncture Therapy" was eye-catching. On the booth, there were various sachets of traditional Chinese medicine, acupuncture and moxibustion therapy books, and a plastic bottle filled with silver needles. Qin Min, the person in charge of the booth and the director of Guangdong Second Traditional Chinese Medicine Hospital, expressed the hope of further promoting the culture of traditional Chinese medicine and allowing more people from other countries and regions to understand the benefits of traditional Chinese medicine. (New News Agency)
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