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Economy

The home appliance industry has been upgraded towards "green" and its recycling and reuse have been strengthened

2023-04-19   

Under the guidance of the carbon neutrality goal of reaching the peak of carbon, the green and low-carbon development upsurge of the household appliance industry is surging. From promoting green and low-carbon consumption to building green factories, expanding the supply of green products, and then strengthening the recycling and reuse of waste household appliances, the home appliance industry is actively promoting green and low-carbon transformation from the entire industrial chain. The green intelligent home appliance market is heating up at the Beijing Suning Yijia Siyuanqiao Square store, and the home appliance intelligent interconnection experience area is quite popular. Intelligence and energy conservation are closely linked, "said Chang Meng, the manager of Beijing Suning Yijia Siyuanqiao Square store. The green and energy-saving aspects of household appliances lie in the entire usage process. For example, after adopting the smart interconnection design of home appliances, choosing the away from home mode on your phone when going out can avoid forgetting to turn off the air conditioning and achieve better energy conservation and emission reduction. During the home appliance renewal season, home appliance retailers actively carry out promotional activities to promote consumer demand. From March to December this year, Beijing issued "Jingcai · Green" consumption vouchers to consumers in Beijing. This consumption voucher is applicable to a total of 55 categories of products, including 16 categories of products such as laptops, televisions, washing machines, and water heaters that must achieve level 2 energy efficiency or above, and 4 categories of products such as dishwashers that must achieve level 2 water efficiency or above. After the launch of this move, the market reacted well. Consumers have received a total of 140000 'Jingcai · Green' consumption vouchers through the Suning E-commerce platform, driving sales of over 170 million yuan. The relevant person in charge of Suning E-commerce in Beijing stated that the first round of issuance of consumption vouchers (March 11-31) led to a 30% year-on-year increase in sales of green home appliances in stores. Jiang Feng, Executive Chairman of the China Home Appliances Association, told reporters that last year, due to unexpected factors, the overall retail size of the home appliance market decreased, but there are still bright spots in the industry development. In 2022, focusing on "exchanging old for new" and "green intelligence", home appliance manufacturing and distribution enterprises will work together to promote, with some green and intelligent home appliance products experiencing high growth rates. The continuous rise in green consumption is inseparable from the guidance and support of national policies. At the beginning of last year, the National Development and Reform Commission and other departments issued the "Implementation Plan for Promoting Green Consumption", proposing to encourage and guide consumers to replace or purchase green energy-saving household appliances, environmentally friendly furniture and other home products. Subsequently, 13 departments including the Ministry of Commerce issued a notice on several measures to promote the consumption of green and intelligent home appliances, proposing to make up for the shortcomings and weaknesses of the home appliance market, break through the bottleneck of home appliance consumption, meet the people's demand for upgrading low-carbon, green, intelligent, and fashionable home appliance consumption, and meet the people's needs for a better life, driving the development of home appliances and upstream and downstream related industries. Nowadays, customers will make strategies in advance, and if the price difference is not particularly significant, they are still willing to choose products that are more energy-efficient and more user-friendly. "Chang Meng has been working in home appliance sales for nearly 10 years and has a deep understanding of the transformation of customers' green consumption concept. Some customers are very honest. Although an energy-saving air conditioner costs a few hundred yuan, it may only take one summer to recover the price difference from the saved electricity bill. Why not buy a more energy-efficient one? "Chang Meng said. Building a green supply chain for household appliances is the second largest source of energy consumption for residents. Liu Ting, President of the China Home Appliances Research Institute, believes that China is the world's largest home appliance production base and consumer power. Driven by the "dual carbon" strategy, the home appliance industry has strengthened its scientific and technological development

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:economic dairy

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