Baiqiao Litchi's "One Product Becomes One Industry" Rural Industry Needs Chain Integration
2023-04-18
Currently, China's rural industries are transitioning from developing products to developing industries. The difference from product to industry is not only a change in scale and volume, but also a shift from pursuing quantity to pursuing quality, and from developing primary industry to integrating primary, secondary, and tertiary industries. Despite the rapid development of rural industries in China, they still face problems such as scattered layout, short chain, low efficiency, and narrow sales channels. In Baiqiao Village, the reason why one product can become one industry is because it has initially formed a modern rural industrial system. From a national perspective, to accelerate the construction of a modern rural industrial system, it is necessary to focus on the main body, chain, business format, market and other links of agriculture, strengthen the leading role, supplement the chain, develop the business format, and establish brands, and promote industrial development chain, fixed management chain, integration and extension chain, and strong brand chain. Strong leader. There are multiple agricultural management entities in China, including farmers, enterprises, and cooperative management. Some rural areas have hardened roads and express delivery services, but they have not been able to cultivate an industry. One of the reasons is the lack of leading business entities. In the past, when we mentioned leading enterprises, we usually focused on leading enterprises. Nowadays, the role of farmers' cooperatives is becoming increasingly important. Overall, the layout of rural industries in China is still "scattered", and the advantage of cooperatives lies in "unified". The establishment of the national lychee "one library, one garden, and one site" in Baiqiao Village is inseparable from the cultivation of a national agricultural cooperative in the village. From a national perspective, with the total number of cooperatives already very large, it is necessary to focus on standardized development and quality improvement, and continuously enhance the ability of agricultural cooperation to promote agriculture. Repair the chain. Currently, rural industries in many places still have a short chain, greatly affecting the added value of products. The rural industry is based on planting or breeding, but it cannot stop at farming. For Baiqiao Village, the lychee industry needs to develop without solving the preservation problem. The local construction of storage and processing facilities in the production area has brought about a better industrial environment. Rural industries cannot do without the aggregation benefits of county economy. For example, in Luochuan, Shaanxi, the constantly growing apple industry has attracted the agglomeration and service of secondary and tertiary industries such as packaging and processing, agricultural material distribution, warehousing and logistics. In the long run, relying on advantageous resources to revitalize rural industries will inevitably lead to a collective development path of extending and supplementing the chain. For example, agricultural product processing and logistics warehousing also need to be coordinated and promoted within the county to achieve twice the result with half the effort. Industrial state. Singing mountain songs by relying on the mountains and reciting the classics of the sea by relying on the sea "has diversified the forms of rural industries in China. The industrial form not only refers to the traditional forms of agriculture, but also includes new rural forms such as ecotourism, folk culture, and rural e-commerce. The latter is of great benefit to farmers' full employment and increased income. The reason why Baiqiao Village is praised lies in the organic combination of lychee characteristic industries and characteristic cultural tourism. With cultural tourism driving offline popularity and e-commerce live streaming driving online sales, it has opened up the resource road, tourism road, and industry road. From a national perspective, high-speed railways, highways, and airports cannot be built to every village, but the "information superhighway" is completely feasible
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic dairy
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