On April 15th, the third China International Consumer Goods Expo came to a successful conclusion. As the first major international exhibition held after the smooth transition of China's epidemic prevention and control, the convening of this year's Consumer Expo highlights China's open mind to "share open opportunities and create a better life together" with the world, conveying a strong signal of China's unwavering commitment to promoting high-quality development. At this Consumer Expo, various new models and formats of digital consumption such as digital collectibles, digital healthcare, and metaverse blocks have become the focus of attention. Digital consumption is a consumption activity aimed at digital products and services. According to data from the National Bureau of Statistics, from January to February 2023, the national online retail sales reached 2054.4 billion yuan, a year-on-year increase of 6.2%. China has become the country with the largest scale of digital consumption in the world. As a new form of consumption, digital consumption has profoundly changed people's consumption habits and has become an important driving force for expanding domestic demand, stabilizing growth, and promoting transformation. One is to accelerate the upgrading of digital consumption supply and achieve the improvement and expansion of consumption quality. It is crucial to adhere to the concept of integrating production and consumption. Only by continuously improving the quality of the supply side can we maximize the growing demand for high-quality consumer goods from the people. Specifically, we need to maximize the vitality of innovation and entrepreneurship in the entire society, lead digital entrepreneurship with digital innovation, vigorously cultivate the creator economy in the digital era, strengthen and refine various types of digital products and services, and lay a solid foundation for the upgrading of digital consumption supply; To leverage the digital empowerment role of platform enterprises, actively promote the development of various digital applications for small and medium-sized enterprises and start-ups, encourage the integration and development of various digital enterprises, and actively provide various innovative solutions for digital users; We should actively expand the channels for promoting digital consumption, achieve the integration of digital consumption formats into business districts and communities, and develop personalized and inclusive digital service content for the elderly and low-income rural groups, striving to eliminate various digital consumption gaps. The second is to accelerate the upgrading of digital consumption demand and achieve the aspiration for a better life. Technology, policy, and ecology are the three main driving forces that lead the creation of digital consumer demand. To strengthen the driving role of consumer technology, it is necessary to promote the wide penetration of new generation information technology into the consumption field, accelerate the realization of gigabit home network and popularization of social cloud network, and enable industrial production with digital technology to better meet consumers' diversified, personalized and customized consumption needs. By leveraging the driving role of consumption policies, governments at all levels can be encouraged to incorporate 5G network construction into urban and rural development plans, narrow the digital divide between urban and rural areas, and lay the foundation for the popularization of digital consumption. In addition, it is possible to expand digital consumption demonstration cities on a large scale, and precipitate a batch of digital consumption demonstration projects with good market prospects and strong demonstration effects. The third is to promote the upgrading of digital consumption carriers and innovate consumption scenario models. We should use "platform+ecology" as the carrier to create a new front for digital consumption. To fully leverage the value of platform economy, create a rich and diverse digital consumption service platform that is close to the people, and provide a consumption environment that integrates online and offline interaction, and flexible and diverse transaction methods. It is possible to explore cross industry consumption cooperation within the same scenario, promoting the mutual transformation and driving of commodity consumption and service consumption; Open a new consumer channel
Edit：qihang Responsible editor：xinglan
Source：GMW.cn
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