In the just concluded 108th National Sugar and Liquor Fair, liquor undoubtedly played a role in the traffic of the fair. However, among the numerous exhibition categories, pre made dishes are also the focus of attention at sugar wine fairs in addition to alcoholic beverages. Famous pre made vegetable enterprises such as Guangxin Tianxia, Yuquan Food, Gaojin Food, Zishan Group, Weizun Agriculture, Chef Network, Lejiake, Meining Food, as well as two pre made vegetable specialty industry exhibition groups in Minchuan and Bazhong, appeared on the list of the sugar and wine fair manual. Prefabricated dishes not only gained popularity at the Sugar and Wine Fair, but also received attention at the 3rd Consumer Expo. Prefabricated dishes frequently appear behind major exhibitions. Is there a new development opportunity for the prefabricated dishes industry? Under the pursuit of capital, what kind of prefabricated vegetable enterprises can run further on this track? From behind the scenes to in front of the stage, pre made vegetables frequently appear at exhibitions. According to relevant data, the market size of pre made vegetables in China reached 419.6 billion yuan in 2022, and it is expected that the market size of pre made vegetables will exceed trillion yuan in 2026. Pursuing the dream of a trillion yuan prefabricated vegetable "blue ocean", enterprises in the industry and local governments are vigorously entering the prefabricated vegetable industry. Exhibitions are set up at the Spring Sugar and Wine Fair and the Third Consumer Expo, and prefabricated vegetable enterprises from across the country are showcasing their products. This also indicates that the prefabricated vegetable industry is moving from behind the scenes in the past to compete for a trillion yuan cake. Delis, Chunxue, Xiantan, and other pre made vegetable brand enterprises use the Consumer Expo platform to promote Shandong pre made vegetables to global merchants. During the exhibition period of the Sugar and Wine Fair, the leading brand of prefabricated Sichuan cuisine, Gaojin Food, released the 2.0 version of the prefabricated Sichuan cuisine flavor wheel, sparking industry discussions. The person in charge of Gaojin Food told Securities Daily: "Gaojin Food's pre made dish flavor wheel 2.0 will continue to be upgraded while continuously exploring customer needs, empowering standardization and standardization. Perhaps in the near future, the iterative upgraded flavor wheel 3.0 version will also be available to everyone to help promote high-quality development in the catering standardization process." It is worth mentioning that at the 106th National Sugar and Liquor Fair last year, Gaojin Food has released a pre made Sichuan cuisine flavor wheel, achieving quantification and standardization of evaluation indicators for various dimensions of pre made Sichuan cuisine. Although Sanquan Food did not officially set up an exhibition at the Sugar and Wine Fair, it also took a ride from its partners and opened up a small space for product display on the exhibition stand of Sichuan Huashi Technology Co., Ltd. (referred to as Huashi Technology). Huashi Technology is also one of the drafting units for the pre made Sichuan cuisine group standard, and its business includes field food, production, research and development, and sales of pre made Sichuan cuisine at room temperature. Spring Snow Food, Shandong Dezhou Grilled Chicken, and other items have been exhibited at the Sugar and Wine Fair. Xiao Longkan and Shu Daxia not only display seasonings, but also their self heating pots appear on the exhibition stand for display and investment attraction. Zhu Danpeng, a senior researcher at the China Food Industry Research Institute, stated in an interview with a reporter from Securities Daily that the emergence of prefabricated vegetables in the sugar and wine industry indicates that the entire prefabricated vegetable industry will enter a comprehensive and multi-dimensional marketing node, and he is very optimistic about the future development of the prefabricated vegetable industry. "In Zhu Danpeng's view, the merger and acquisition of small and scattered prefabricated vegetable enterprises has become a future development trend, The overall development of prefabricated dishes in China has exceeded 30 years, but before
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Securities Dairy
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