What inspirations does Zibo bring to the success of food industry through inheritance and innovation?
2023-04-17
Recently, Zibo Barbecue has become popular on various social media platforms. The popularity of Zibo barbecue is closely related to the continuous optimization of the business environment by local government departments, providing high-quality and convenient services for merchants, and creating a trustworthy, convenient, and comfortable environment for consumers in terms of food, accommodation, travel, and shopping. Many citizens of Zibo have reported that after the barbecue fire in Zibo, the number of young people in the city has increased, and they feel that the entire city has also become "younger". The newly set record is about to be broken. Since March, the weekend passenger volume of Shandong Zibo Railway Station has reached a new daily high in three years. Liu Ling, the passenger duty station manager of Zibo Station of China Railway Jinan Bureau, introduced that on weekends, when you look around, the station is full of young people coming to eat Zibo barbecue. On April 15th, a total of 83635 passengers arrived and sent at Zibo Railway Station, setting a new record for daily passenger arrivals and departures at the station. Recently, Zibo Barbecue has become popular on various social media platforms. In the online reviews of popular Zibo barbecue restaurants, most of them are college students or office workers from Jinan, Qingdao, Liaocheng and other places, and even backpackers from Beijing, Fujian, Ningxia and other places. Zibo barbecue related enterprises are also constantly increasing. According to Tianyancha data, as of April 11, Zibo City has more than 3060 barbecue related enterprises. In 2022, more than 470 new registered enterprises were added, with a growth rate of 20.6%. So far this year, 295 new barbecue related enterprises have been added, including 197 new ones in March. Barbecue is found everywhere, why can Zibo Barbecue become popular? What changes have taken place in the industrial chain, service chain, and talent chain of this "ancient capital of Qi" behind the popularity of barbecue? Many stores have daily sales exceeding 10000 strings, The specialty snacks are too unique. "The skewers are roasted by the skewers until they are medium cooked, and the remaining two or three minutes are handled by the diners themselves. There is a small stove on each table, and the skewers are evenly stacked on the grill. The tempting oil drips along the texture of the meat on the grill, making a sound. Then, the chili flour mixed with cumin flour is sprinkled, and the authentic energy comes out..." This is a popular online video introducing the correct "opening method" of Zibo barbecue. Other places are all cooked directly, and here you have to bake yourself, which gives you a strong sense of participation. Using small pancakes with scallions and skewers, and then dipping them in sauce, this eating method is too unique, and the quantity is large and affordable. Every person can have a full meal for 50 yuan, which is extremely satisfying. "said He Xin from Weifang Academy of Sciences. In the eyes of Yang Benxin, the person in charge of the Zibo Muyang Village Barbecue Shop, the small ovens on each table are the "soul" of Zibo Barbecue. In addition, the "three types" of small pancakes, scallions, and dipping sauce make the food hot and lively. The reporter learned that the daily sales of many barbecue shops in Zibo have exceeded 10000 strings, with a daily turnover of 20000 to 30000 yuan. Based on a beef cow producing approximately 225 kilograms of meat and a beef skewer weighing 20 grams, some barbecue shops can "grill" a cow overnight. Zhoucun Nanjiao Town is known as "Barbecue Cake Town", and most of the enterprises producing barbecue cakes here start work at 5am. The order volume has suddenly increased to around 20000 orders, more than doubling, and there will be occasional additional orders in the early morning,
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Worker Dairy
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