Take a shopping trip and fake shopping malls are bustling with customers
2023-04-17
The counterfeit sales gang collaborates with tourism industry practitioners, using the guise of selling luxury goods that are "confiscated by customs," "smuggled," and "tax-free discounts," to target tourists from other places and seek illegal profits. Recently, after a public prosecution by the Siming District Procuratorate in Xiamen City, Fujian Province, the court sentenced 11 defendants, including Hong and Yang, to imprisonment ranging from four years and six months for the crime of selling counterfeit registered trademarks in the first instance, with 8 of them being suspended. None of the 11 defendants appealed and actively returned the stolen goods. The 8 individuals who have undergone community correction have performed well and all have achieved re employment. Shopping tours have become a "gold suction technique". "I have been in this business for a while, but I have never been able to sell goods before." The "business" referred to by Hong is selling fake branded goods. Hong is very anxious about the lack of interest in the fake sales business. He accidentally learned from the news that there is a business model of shopping tours in the tourism market. Coincidentally, a friend he met ran a small travel agency. Inspired by this, Hong decided to "graft" this tourism model onto his own business to solve the problem of customer sources. Soon, Hong contacted Zhan, Zhang, and Yang, and the four of them hit it off. They decided to jointly invest and establish a company, rent high-end office buildings, and create a small high-end shopping mall that specializes in selling fake luxury brands. Subsequently, Hong approached Wan and Sun, who operated a travel agency, and expressed the hope that they would "attract" foreign tourists they received to the shopping mall for consumption, promising to pay 30% of their customers' consumption amount as a rebate. Although Wan and Sun were aware that the goods sold in the mall were fake, in order to earn extra money, they gladly agreed. Hong and others conducted on-site research on major luxury stores, striving to simulate their shopping malls from decoration and product placement to lighting and color temperature, and even the clothing, etiquette, and language of sales personnel in a "one-to-one" manner. After recruiting six or seven shopping guides, Hong contacted his previous home via mobile phone to purchase a large amount of goods. In July 2019, the mall officially opened. The booming local tourism market has also sparked sales in shopping malls. Someone is purchasing, someone is soliciting customers, someone is selling, someone is responsible for on-site management, and someone is specialized in after-sales service. This 11 person counterfeit sales group has a clear division of labor, and has also developed a store commission mechanism to determine a tiered commission ratio. Since I joined the company, the monthly sales revenue of sales personnel has ranged from tens of thousands of yuan in poor times to even millions of yuan in good times. The average monthly sales performance per person ranges from 200000 to 300000 yuan. With a base salary and a commission, it is easy to achieve a monthly income of over 10000 yuan. "Sales personnel Xiao Wang mentioned in his statement," The average monthly sales revenue of shopping malls is around one million yuan. "In this way, after gradually selling the" scale ", Not only can cooperative travel agencies provide stable customer sources, but many individual operated passenger drivers have also become partners in shopping malls. Frequent changes in business premises such as Louis Vuitton, Chanel, Rolex, Gucci, Hermes... as long as it is a well-known brand product, it can almost be found in this mall. In order to cater to customer preferences, shopping malls often conduct statistical research on the sales "popularity" of different brands, and flexibly analyze and adjust the purchase proportion based on the market share of various brands on the internet. Faced with such an unrealistic discounted price, some customers will repeatedly ask
Edit：Ying Ying Responsible editor：Jia Jia
Source：jcrb.com
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