Jiangsu has released a list of key cultural and tourism industry projects, Zhejiang has launched major projects in the construction and implementation of cultural and tourism investment, as well as plans for major projects in the planning and introduction of recruitment. Shaanxi has actively promoted the construction of cultural and tourism industry clusters... Recently, various regions have successively released major project investment plans and lists, and major cultural industry projects have become an important carrier for promoting high-quality development of the cultural industry and promoting national economic growth. The modern cultural industry system and cultural market system are important components of the socialist market economy, playing an important role in promoting national economic development and meeting the cultural needs of the people. Improving the modern cultural industry system and market system, implementing the strategy of driving major cultural industry projects. Implementing this important deployment well, using major cultural industry projects as the starting point, optimizing the industrial structure layout, helps to improve the scale, intensification, and specialization level of the cultural industry, and continuously enhances the overall strength and competitiveness of culture. Major cultural industry projects have a large scale and regional radiation, often with a global, guiding, public, foundational, and exemplary nature, and have a strong driving effect on the prosperity and development of the cultural market. Implementing the strategy of driving major cultural industry projects helps to promote industrial agglomeration, enterprise incubation, and talent cultivation, liberate and develop cultural productivity, and promote cultural industry transformation and product upgrading. Whether it is to create an influential and representative cultural brand, or to cultivate new business forms and new models such as online broadcasting, digital art, and immersive experience, whether it is to promote the creative transformation and innovative development of Chinese excellent traditional culture, or to improve the national cultural soft power and influence of Chinese culture, it can take major cultural industry projects as the traction to form a point to area effect. Grasping the characteristics and laws of cultural industry development and the conditions of resource elements is a necessary prerequisite for promoting the formation of a new pattern of cultural industry development. The rich and distinctive cultural resources in various parts of China provide rich soil for the development of the cultural industry. To implement the strategy of driving major cultural industry projects, we should focus on regional resource endowments and industrial foundations, explore the formation of development models with distinct regional and industry characteristics, and prevent blind investment and low-level, homogeneous construction. At the same time, it is also necessary to deepen the reform of the cultural system, improve cultural industry policies, and leverage the comparative advantages of cultural industries in various regions, truly enabling major cultural industry projects at all levels to exert synergistic effects. The cultural industry has both cultural and economic attributes. Whether it is a cultural industry park project, a cultural tourism integration project, or an infrastructure project such as a cultural museum, it is necessary to attach importance to using the "invisible hand" to stimulate the vitality of business entities and do a good job of "commercialization"; Also adept at using the "visible hand" to bring about social benefits and showcase the "cultural flavor". To implement the strategy of driving major cultural industry projects, it is necessary to prioritize social benefits and unify social and economic benefits. Grasp it well
Edit：He Chuanning Responsible editor：Su Suiyue
Source：People's Daily
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