Smart banking outlets help elderly customers bridge the digital divide
2023-04-12
Shanghai is one of the earliest cities in China to enter the aging population society. With the continuous increase of the elderly population, the demand for various basic and specialized elderly care services continues to rise. In order to further improve financial services for the elderly, the Shanghai banking industry continues to accelerate the pace of exploration, build elderly friendly outlets, create a brand of elderly care services, and strive to make financial services more powerful and warm. In the unobstructed hall of the bank branch, there is a wheelchair exclusive waiting area for the wheelchair. The cash, corporate, and wealth management business areas provide exclusive low level counters for the elderly who use the wheelchair, with sufficient knee space and a doorless design to ensure free entry and exit of the wheelchair. The 24-hour self-service area is equipped with an electric doorless protective cabin, call buttons... At the Qingpu Huaxin Branch of Shanghai Rural Commercial Bank, details specifically for the elderly are in place. The reporter saw on site that this branch has specially opened up a "Enjoying Cabin" characteristic functional experience area, providing elderly customers with an integrated service that integrates health testing, video doctors, digital experience, and leisure activity areas; Exclusive waiting areas and love seats have been set up in the lobby of bank branches for special groups or elderly people with limited mobility who use wheelchairs and accompany them; Nearby the filling desk, various convenient service facilities such as presbyopic glasses, hearing aids, voice calculators, and amplification processing of filling out form samples are equipped. Many elderly people, after completing their business, gather in small groups to chat and drink tea in their huts. Branch staff also take the opportunity to popularize financial services and promote fraud prevention knowledge. An elderly person in a wheelchair who has just completed business told reporters that the service here is very good and they are also willing to come to the bank to play. Zhang Hongbiao, Vice President of Shanghai Rural Commercial Bank, introduced that Shanghai Rural Commercial Bank serves over 4 million elderly people aged 60 and above. Compared to young people, elderly people need more attention and assistance from banks in the use of financial products and devices, as well as in the areas of "anti fraud and anti fraud", smartphone use, and investor education. Next, we will use Qingpu Huaxin Branch as a model to create 100 characteristic elderly care finance branches. Through a warm and comfortable experience environment and distinctive differentiated services, we will further enhance the level of elderly service, "said Zhang Hongbiao. Building a "internet celebrity check-in place" for elderly residents, like Shanghai Rural Commercial Bank Qingpu Huaxin Branch, Bank of China Shanghai Branch Zhoujiadu Branch is the first 5G smart elderly care benchmark network established by Bank of China in China. Chen Yan, the president of Zhoujiadu Sub branch of Bank of China Shanghai Branch, introduced that as the proportion of old residential areas in the region reached 68%, the aging rate of the registered residence population exceeded 43%, and the average age of customers at outlets exceeded 60 years old, the bank continued to optimize and improve financial services for the elderly, while introducing cloud based consultation, elderly education and other comprehensive intelligent elderly care services covering "medicine, food, housing, travel, entertainment, love, learning" for elderly customers, Assist elderly customers to bridge the digital divide and become the first batch of "5G elderly care benchmark demonstration network" of Bank of China in China and Shanghai. The reporter saw that this bank branch has not only undergone aging adaptation of its hardware configuration, but also equipped with equipment such as caring seats, crutches, magnifying glasses, blood pressure monitors, voice vibration calling equipment, and has opened up a dedicated area as an activity area for silver haired people. In the activity area
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