Deepening the Transformation of the Automotive Industry and Striving for a New Race Point
2023-04-07
In the global wave of new energy in the automotive industry, China's automotive industry has taken the lead at a speed that exceeds expectations. However, in the stage of market survival, how can we seize the new competitive point of new energy vehicles? At the China Electric Vehicle Hundred People Conference Forum (2023) held on April 1st, various parties in the industry expressed that there have been some important changes in the automotive industry since the beginning of this year. The automotive market has experienced fluctuations, pains, and confusion, and it is necessary to stabilize expectations, consumption, and operation. At the same time, efforts should be made to break through the "weaknesses" and "bottlenecks" of key technologies. The competition between the old and the new is the prelude to the final battle. "2023 has entered a painful period of new energy vehicle revolution and deep transformation of the automotive industry." Ouyang Minggao, vice chairman of the China Electric Vehicle Hundred Talents Association and academician of the CAS Member, said. Ouyang Minggao stated that the current new energy vehicles are comprehensively squeezing the fuel vehicle market, putting pressure on the entire industry chain of fuel vehicles, and the competition between new and old vehicles has begun. New energy vehicles are growing rapidly and lacking profits, while fuel vehicles are growing rapidly and lacking profits. The premium for new energy vehicle brands and influence has increased, while the premium for joint venture fuel vehicle brands has decreased. Competition has entered the stage of "battle of the battlefield", and the market has entered the stage of "elimination of the fittest". At the same time, the difficulty in charging electric vehicles and the pain of energy industry chain transformation, as well as the fluctuation of lithium prices and the pain of battery industry chain transformation, have impacted the market and enterprises. In the view of Wan Gang, Chairman of the China Association for Science and Technology, the development of China's new energy vehicle industry faces several new challenges: imbalanced and insufficient comprehensive market-oriented development, and the performance and quality of products are still difficult to meet consumers' demands for all climate and all scenario use; The progress of new energy utilization in commercial vehicles is slow, with the penetration rate of new energy for medium and heavy trucks being less than 2.7% in 2022, far lower than that for passenger cars; Compared with the rapidly growing demand for new energy vehicles in the market, the infrastructure construction of charging and swapping, hydrogen refueling network, and vehicle road coordination is still relatively lagging behind; Industrial development faces bottlenecks, such as high prices of basic resources, poor supply chains, and some technological constraints. Industry experts predict that the sales of new energy vehicles in China this year will range from 8.5 million to 9 million. Although the growth rate has decreased, the market is large enough and has shown a substitution effect for gasoline vehicles. However, most new energy vehicle companies are losing money, and under fierce price competition, enterprise differentiation is intensifying. The industry is currently highly uncertain, and practitioners, including myself, have a lot of confusion and face many difficult choices. This is a particularly challenging period, "sighed Li Bin, founder and chairman of NIO Automotive. Li Bin told reporters that enterprises should not engage in vicious competition and blindly lowering prices may not be good for the industry. While ensuring controllable operational risks and improving efficiency, car companies need to invest in the ultimate victory. New energy vehicles have entered a critical stage of transformation from quantity to quality, and the iteration of old and new things has reached a historic critical point. The timetable for comprehensive electrification of automobiles in China is advancing, and the process is accelerating, faster than expected. "BYD Chairman Wang Chuanfu said that the industry is currently half happy and half worried. What is happy is the huge automobile market, and what is worried is the extremely fierce market competition, not" big fish eat small fish ", but may be" fast fish eat slow fish ". Occupying the market first and then discussing profits is a popular tactic in many new tracks. Zhu Jiangming, Chairman and CEO of Zero Run Automobile, told reporters: "New energy vehicles have penetrated from scratch until now
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Economic Information Daily
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