On the afternoon of March 29, the "Research Report on the Development of China's Online Audiovisual Technology (2023)" (hereinafter referred to as the "Report") was officially released at the 10th China Online Audiovisual Conference. 1、 Online audiovisual surpassed instant messaging and became the largest Internet application. As of December 2022, the scale of online audiovisual users in China reached 1.040 billion, surpassing instant messaging (1.038 billion) and becoming the largest Internet application. The utilization rate of online audio-visual users was 97.4%, up 1.4 percentage points year-on-year, maintaining a stable growth at a high level. 2、 The market size of the pan-network audiovisual industry exceeded 700 billion yuan, with major incremental contributions of short video and live streaming. In 2022, the market size of the pan-network audiovisual industry was 727.44 billion yuan, an increase of 4.4% compared to 2021. Among them, the market size of the short video field is 292.83 billion, accounting for 40.3%, which is the main source of industrial growth; Next is the field of online live streaming, with a market size of 124.96 billion, accounting for 17.2%, which has become an important force driving the market size of the online audio-visual industry. 3、 The number of users has reached 1012 million, and short video has become the primary application to attract Internet users to reach the Internet. It is worth noting that nearly a quarter of new Internet users have reached the Internet due to short video, and the ability of short video to reach new audiences far exceeds that of instant messaging. Of the new Internet users, 24.3% used short video applications for the first time online, which kept them away from other applications. As of December 2022, the number of short video users reached 1012 million, a year-on-year increase of 77.7 million, with a growth rate of 8.3%, accounting for 94.8% of the total Internet users. 4、 The scale of online live streaming users reached 751 million, making it the second largest application of online audiovisual. In 2022, the scale of online live streaming users reached 751 million, making it the second largest application of online audiovisual after short video. Webcast has penetrated into multiple fields such as entertainment, education, and commerce, and has broad prospects for future development. 5、 Young and middle-aged people with higher education backgrounds, first-tier cities, and new first-tier cities have a higher utilization rate of online audio-visual applications. Comprehensive video, online live streaming, and online audio are more commonly used by young and middle-aged people with higher education backgrounds, first-tier cities, and new first-tier cities, and such netizens use more online audio-visual applications. 6、 The average daily usage time of short video users exceeds 2.5 hours, and the average daily usage time of short video users is 168 minutes, which is far ahead of other applications; The average daily usage time of integrated video is 120 minutes, surpassing instant messaging and ranking second since the end of 2020. 7、 Watching news and learning knowledge have become important needs for short video users. The Report shows that obtaining news information and learning relevant knowledge have become important reasons for users to watch short videos. Short video platforms have become the primary channel for netizens to obtain news and information. 8、 The ability of live streaming to deliver goods has significantly improved, becoming an important marketing channel for fast moving consumer goods in daily life. 42.7% of users have purchased goods due to watching online video or live streaming in the past six months, an increase of 27.0 percentage points compared to 2020. Young and middle-aged women who live in second-tier cities or above and have intermediate or higher education background are online video
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