The online audiovisual industry has issued a commitment letter in Chengdu to guide the implementation of social responsibilities
2023-03-31
Release site. Liu Kexin photographed the 10th China Online Audiovisual Conference opening in Chengdu on the 30th. A ceremony was held to release the "Letter of Commitment for Patriotism, Morality, and Art in the New Era Network Audiovisual Industry" (referred to as the "Letter of Commitment"). It is reported that the "Letter of Commitment" aims to effectively guide the online audiovisual industry to fulfill its social responsibilities, further promote high-quality and sustainable development of the industry, and establish and build a good industry image. On the scene, four performers, Zhang Kaili, Ma Shaohua, Yang Rong, and Liu Haoran, took the stage and read out the "Letter of Commitment" in sections. Subsequently, Zhang Kaili, Ma Shaohua, Yang Rong, and Liu Haoran, together with platform representatives and production agency representatives, jointly signed the Letter of Commitment. Release site. Hua Xiaofeng proposed in his "Letter of Commitment" to cultivate a strong sense of patriotism for the people, uphold great virtues, and shoulder the mission. We will unswervingly listen to and follow the Party, and integrate industry development and personal ideals and struggles into the great historical cause of national prosperity, national rejuvenation, and people's happiness. "On major issues of right and wrong, we should not forget history and be unambiguous, fully understand China's history and national conditions, and always regard patriotism as our duty and responsibility for the people, as the attachment of our hearts and the destination of our emotions.". Adhere to taking the people as the center, write about the people and express the true feelings. Establish a grand view of history and era, and enthusiastically depict the grand atmosphere of the new era and new journey. Adhere to the people-centered creative orientation, go deep into life, take root in the people, make the people the protagonists of works, take the satisfaction of the people as the highest standard for testing art, and create more excellent works that meet the cultural needs of the people and enhance their spiritual strength. We must resolutely abandon the pursuit of luxury, excessive packaging, and ostentatious display of wealth. We must abandon form over content, and refrain from unfounded fabrication, malicious ridicule, or deliberate vilification. We must create more attractive, appealing, and moving artistic images, and sing for the times and the people. Strive to pursue artistic ideals, forge ingenuity, and produce high-quality products. Promote the "craftsman spirit", hold a reverence for art, maintain a persistent pursuit of art, and strive to create excellent works that can be spread, stand, and remain. Adhere to the aesthetic ideal of literature and art, maintain the independent value of literature and art, do not blindly follow the trend of speculation, do not be led by traffic, do not become a slave to the market. We should carry forward the fine tradition of pursuing excellence in Chinese literature and art, advocate healthy cultural trends, resist abnormal aesthetic tendencies, vividly embody the core socialist values in literary and artistic creation, and express the connotation of strength, morality, and warmth. Adhere to the standards of virtue and artistry, and observe public and strict personal ethics. Be in awe, strictly adhere to the bottom line, do not touch the red line, and pursue the high line. Continuously improve their own learning, self cultivation, and self cultivation, strengthen ideological self-discipline and behavior constraints, strictly abide by various laws and regulations, conduct business with integrity, engage in honest work, self-esteem, self-respect, and self-respect, consciously abide by social ethics, personal morality, and family virtues, and establish a good social image with noble conduct. We will resolutely oppose money worship, hedonism, extreme individualism, and extravagance. We will not participate in discussions, hype personal privacy, rely on malicious comparisons, slander, or disparage others to gain prominence, seek favor from the public, or engage in vulgar and vulgar ways to please the audience and cater to the market. Enthusiastic about public welfare
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