Digitally empowering international communication
2023-03-30
At the beginning of this year, the National Conference of Publicity Ministers proposed "Empowering Publicity and Ideological Work with Digitalization", which pointed out the direction for the formulation of communication strategies in the context of a new generation of information technology that has profoundly changed the way information is disseminated. In the field of international communication, we are also facing changes in the laws of international communication brought about by the information technology revolution. China's international communication needs to adapt to the general trend and promote in an integrated manner, integrating Internet thinking and information technology application throughout all aspects of international communication, and empowering international communication with digitization. Establish digital thinking and comprehensively promote the digital transformation of international communication. Digital empowerment is not a simple "Internet plus", but a move towards digital transformation in terms of ideology, organization, talent, content, form and other aspects. Firstly, it is necessary to embody the digital concept in top-level design and institutional mechanisms, promote the digital transformation of international communication, increase the digital investment in international communication, and tilt the resources towards digital development. In the process of strengthening the construction of the external publicity talent team, we should focus on the cultivation of digital international communication talents, strengthen the specialized talent team that meets the needs of international communication in the new era, and create a world-class new mainstream media with digital thinking, digital information technology, and strong leadership, influence, and dissemination power. Secondly, the transformation of information technology not only brings changes in communication channels, but also affects the audience's reading habits, psychological expectations, and acceptance of various types of information. The content and form of international communication must also adapt to the changes brought about by information technology. It is necessary to grasp network hotspots, use network language, strengthen network interaction, present international communication content that adapts to the laws of Internet communication, and enhance the influence and affinity of international communication. Create a three-dimensional and diversified content presentation through various methods such as video, audio, and games. Actively utilize digital technology to empower China's international communication content with technologies such as AI, VR, AR, and 4K, and enhance the attractiveness and effectiveness of China's international communication content. Expand digital channels and systematically promote multi-platform coverage of international communication. The information technology revolution has provided more channel opportunities for China's international communication. Therefore, it is necessary to adhere to the combination of content as the king and channel success, actively enter and use the network, utilize various digital platforms, broaden international communication channels, and promote more forces to speak through the Internet. At the same time, in recent years, countries have continuously strengthened the management of digital platforms, which has also provided a warning and reference for China's international communication. To establish a systematic concept, on the one hand, it is necessary to accelerate the construction of safe and controllable international communication digital platform channels, and make good use of China's internationally influential online social media. Strive to promote the "going global" of China's digital platforms, attract foreign audiences, cultivate user stickiness and usage habits, expand the international audience of China's digital platforms, and build a credible and controllable network platform system for international communication. On the other hand, it is necessary to make good use of digital platforms with international influence, actively establish accounts, update content, interact with operations, drive by road, and sail by boat, to enhance the influence of China's international communication, maintain the sustainability of China's international communication, and enhance the attraction of China's digital platforms. Widen international communication channels and enhance the security and sustainability of digital international communication through "one construction and one use". Make good use of digitization
Edit：qihang Responsible editor：xinglan
Source：GMW.cn
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