"When watching" Wandering Earth 2 "during the Spring Festival holiday, I was poked by the concept of 'digital life' in it, and I placed an order for a digital life card on the crowdfunding platform that night." 30-year-old film enthusiast Luo Yuou said he was the first fan to participate in crowdfunding around the movie "Wandering Earth 2.". "It is both a personal hobby and a support for domestic science fiction films." The domestic science fiction film "Wandering Earth 2" has been released for more than a month, and its popularity has not decreased. According to the National Film Funding Office, as of March 16, the cumulative box office of "Wandering Earth 2" had exceeded 4 billion yuan. The hot release of the film has also led to a boom in the derivatives market. The official surrounding crowdfunding amount of "Wandering Earth 2" exceeded 100 million yuan in a few days, setting a new record for the amount of crowdfunding for IP surrounding derivatives in China's film and television industry. "The target amount set at the beginning was 100000 yuan, but it quickly broke through 1 million yuan and eventually reached more than 12 million yuan!" said Huang Jin, co founder and president of 52TOYS. As one of the official licensors of "Wandering Earth 2", 52TOYS has launched a film peripheral product based on the robotic dog "Lumpy" in the film. In Huang Jin's view, the popularity of derivatives from "Wandering Earth 2" stems from the vitality of film works. "Film IP has an emotional resonance with audiences. As a design producer of derivatives, we hope that users can release their feelings for IP when they receive the product." In recent years, with the continuous improvement of the quality of domestic films, the derivatives market around films has received increasing attention. "Journey to the West: The Return of the Great Sage," "Big Fish and Begonia," "Nezha's Demon Child Comes to Earth," and other films have launched various forms of peripheral products, and many innovative cases have emerged. From water glasses and key chains to dolls and mobile phone cases, to deformable robot toys, and engineering machinery alloy models, the "team" of domestic film derivatives has been growing, providing consumers with a variety of choices. "Derivatives are becoming more and more popular among people in many countries, reflecting the increasing demand for cultural products," said Ji Shaoting, founder of the Future Affairs Management Bureau, a science fiction culture company. Rao Shuguang, president of the China Film Criticism Society, said that the development of domestic film derivatives is closely related to the industrialization process of Chinese films. In recent years, there have been more and more domestic head movie projects, promoting the development of China's domestic film derivatives market. Industry insiders pointed out that at present, China's domestic film market revenue mainly depends on box office and embedded advertising, and the proportion of film and television derivative product revenue is not high. With the increasingly diversified consumer demand for cultural products, there is still much room for the future development of the film derivative market. "The 14th Five Year Plan for the Development of Chinese Film" proposes to promote the development and authorization of film derivatives, promote the integrated development of films, games, tourism, etc., expand the scale of film consumption, and increase the overall income of the film industry. On crowdfunding platforms, many users are looking forward to "clocking in" every day. Driven by the continuous supply of high-quality domestic film content, consumer demand for film derivatives will remain strong. Rao Shuguang believes that the development of the film industry is becoming increasingly important and influential in the entire cultural industry. Domestic film derivatives and post film
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