Television literary and artistic creation portrays a new picture of "agriculture, rural areas, and farmers" in the new era
2023-03-23
"Nine out of ten poplar flowers bloom, and early spring planting is arranged.". At present, most regions of China have entered the busy farming season, and the "spring sowing" of TV literary and artistic creation has already begun in full swing. "Home in the Mountains and Rivers," "The Most Dazzling Agricultural Students," "From Farm to Dining Table," "New Stories in the Countryside," and other masterpieces with the theme of "agriculture, rural areas, and farmers" are constantly emerging, filling the screen with authentic "rural charm, rural sentiment," and "soil fragrance," indicating the innovative direction for excellent "agriculture, rural areas, and farmers" television literary and artistic creation. The diversified creation rooted in the soil, telling the Chinese story of rural revitalization well, from variety shows to documentary works, from theme parties to special programs... The current TV literary and artistic works on "agriculture, rural areas, and farmers" constantly open up ideas on the content form, not only through in-depth exploration of the internal relationship between the "agriculture, rural areas, and cultural and artistic creation, but also actively draw experience and inspiration from popular literary and artistic categories. For example, "Home between Mountains and Rivers" uses the creative technique of "slow variety art" and a distinctive documentary style, telling a real case of rural revitalization in the form of guest visits. "2022 Network Fengwan" combines various artistic forms such as creative singing and performance, micro projection, drama interpretation, and dressing shows to attract audiences with creative content such as projecting thousands of years of agricultural civilization onto a grain of rice, and using virtual reality to showcase future intelligent agriculture. "The Challenge Arena for Rural Revitalization" boldly introduces the common competitive mode of "playing the Challenge Arena" in traditional Chinese villages in terms of narrative techniques. Each issue invites several villages and towns to compete in the results of rural revitalization, integrating elements such as local dramas, folk customs displays, and thematic debates, creating a rich "rural flavor". This program has also derived a number of peripheral programs and activities such as the special report "Secretary and Mayor Talking about Rural Revitalization", to leverage "loud volume" with "small production". With the integration of trendy elements, the content, voice, and creative ideas of these "agriculture, rural areas, and farmers" TV literary and artistic creations present a unique youthful attitude and sense of the times. The shift in the creation of a number of mature literary and artistic programs has also contributed to the diversified development of the television literary and artistic creation of "agriculture, rural areas, and farmers". With the continuous rise in the popularity of the topic of "agriculture, rural areas, and farmers" and the continuous improvement of public attention, some veteran programs with social influence have gradually turned their creative horizons to rural fields, injecting creative vitality into such topics. "The Desired Life", "Rural Revitalization TV Night School" and other programs are based on the original mature mode, or they can open up new sections and links in the program to present the new look of "agriculture, rural areas, and farmers", or directly focus the content theme on the field of "agriculture, rural areas, and farmers.". Whether it's original exploration in the form of "starting from scratch" or innovative design based on existing models, these programs have greatly broadened the creative scope of "agriculture, rural areas, and farmers" programs, making the Chinese story carried by rural revitalization more visible, perceptible, believable, and respectable in a vivid and three-dimensional narrative. Data, pictures, and new perspectives reveal a new climate and refresh the public's understanding of "agriculture, rural areas, and farmers". Rural revitalization is a long-term project that requires gathering strong social forces and driving broad social participation. From the perspective of social psychology, the public's impression of "agriculture, rural areas, and farmers" greatly affects their attitudes and thus the actions they take. In the past, the "three rural issues" portrayed by the mass media were mostly agricultural production characterized by "watching the sky and eating", poor and backward rural life, and "facing the loess and facing the sky
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