Opening a bookstore in the park is becoming a cultural fashion: appreciating the light of spring and tasting the aroma of books
2023-03-20
On March 4th, Wenqinge Bookstore opened for business next to the Jingfeng Railway Signal Station in the Ming City Wall Heritage Park, Dongcheng District, Beijing. Since its opening, the bookstore has organized interactive cultural projects such as hairy monkeys, painted tents, artistic flower arranging, city wall sketching, and ancient building root-seeking, with remarkable achievements. A visit by a reporter from Beijing Youth Daily found that opening bookstores in parks is quietly becoming a cultural fashion. They adapt to local conditions, some with the theme of the Grand Canal culture, some with the creation of farming and reading pastoral culture, and others with the elements of the Grand View Garden and the theme of the Red Mansions. Wenyuhe Park Pastoral Style+Xinhua Bookstore Recently, a reporter from Beiqing News came to the Shunyi section of Wenyuhe Park, the largest "green lung" in Beijing, and saw a cartoon shaped bear statue reading with a book in hand, looking at the Xinhua Bookstore in the style of an idyllic wooden house. The glass curtain wall in the store integrates the indoor and outdoor scenery, creating a treasure space. Readers sit on wooden chairs and read books. Occasionally, when they look up, they can see grass sprouting and feel the smell of spring. Zhang Xiumei, General Manager of Shunyi Xinhua Bookstore Co., Ltd., introduced that in 2022, the Wenyuhe Pastoral Store was meticulously built to transform from rough to beautiful, creating a "refined and wild combination" pastoral style for readers that integrates people and the environment. Today, bookstores have been listed as the most popular places to punch in the online reading space category in Beijing. "Our business philosophy is to promote a more comprehensive integration of books and tourism, and to increase diversified business projects such as cultural creativity, coffee, simple meals, and intangible cultural heritage. We also continue to conduct product research and development, and 'Little Bear Milk Tea', 'Wenyu River Sunrise', and other popular online products are popular with readers." Since its opening, the bookstore has relied on the "golden card" of Wenyu River Park, Various online and offline reading salons, such as the "Wenyuhe and Beijing Canal Culture" book club, the "Love with Zhu Zhang" book club, and the parent-child story club, have been held to enable the "City Park" to carry the power of reading and enable readers to experience the joy of rural slow life. Zhang Xiumei also stated that in 2023, the bookstore will carry out reading activities throughout the year, and plans to carry out more than 50 online and offline reading activities. It will also focus on creating outdoor travel scenes, providing visitors with a local quality life of welcoming friends and gathering with similar people through traditional cultural activities that embody the elements of old Beijing, face-to-face visits by local writers, cultural and creative products, and intangible cultural heritage product displays. Grand Canal Forest Park Fangsong Architecture+Canal Academy In Tongzhou Grand Canal Forest Park, there is an antique Fangsong architecture. The stone carvings transported from the southern canal as courtyard and interior decoration reflect the cultural heritage of the Grand Canal. This is the Beijing-Hangzhou Grand Canal Academy founded in April 2021. The Canal Academy covers an area of nearly 1000 square meters. The first floor is a book sales area, with approximately 20000 books; The second floor is a free reading area and also a branch of Tongzhou Library. In addition, the Academy also has an exhibition space of over 2000 square meters, equipped with conference rooms, including the formed courtyard, which attracts artists to settle in the park and host exhibitions for the public. According to Sun Rui, the manager of the Canal Academy, the Academy mainly sells cultural books themed on the Grand Canal, and also undertakes some government sponsored national reading activities and new book releases. "Our activities include poetry
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