When browsing a webpage, users should not force downloading and opening the APP by folding display, frequent prompts, etc; In addition to basic functional software, the app should be easy to uninstall; The provision of services through automatic renewal and automatic renewal should obtain the consent of users, and should not be checked by default or forced to be bundled. Recently, the Ministry of Industry and Information Technology issued the "Notice on Further Improving the Service Capability of Mobile Internet Applications" (hereinafter referred to as the "Notice"), focusing on the installation and uninstallation of apps, proposing 12 measures, and focusing on the development operators and distribution platforms of apps, proposing 14 measures, Further develop rules for mobile internet application services and clarify boundaries. What are the highlights of this Notice compared to the past? What achievements have been made in standardizing and improving information and communication services? The reporter interviewed relevant officials and experts from the Information and Communication Administration of the Ministry of Industry and Information Technology. The industry ecology has gradually improved - the compliance rate of spot checks on apps launched on the market has significantly increased year-on-year. The digital economy is booming, and various application services are increasingly enriched. According to data from the Ministry of Industry and Information Technology, there are currently 2.58 million apps on the shelf, and innovative forms such as small programs and fast applications are constantly emerging. While empowering thousands of industries and facilitating production and life, rich and diverse APPs have also generated issues such as "random jumps" in open screen advertising, "difficult uninstallation" of preset application software, and nonstandard collection of personal information. In 2019, the Ministry of Industry and Information Technology organized a special rectification action against APP infringement on user rights and interests, to address issues such as excessive collection of personal information and excessive demand for user permissions; In 2021, a nationwide awareness enhancement campaign for information and communication services will be launched, requiring relevant enterprises to promote the establishment of personal information protection collection and sharing lists. Relevant departments continue to make efforts and frequently introduce work measures. In recent years, the quality of information and communication services has continuously improved, and the industry ecology has gradually improved. Service quality has been improved, and user perception has continuously improved. Deeply carry out service awareness improvement actions to guide information and communication enterprises to enhance the supply of high-quality services. Meituan launched personalized advertising recommendation switch buttons in the APP to smooth complaint channels; 360 has set up a customer service hotline in a prominent location within the app to respond to user feedback in a timely manner... By the end of last year, 100 key internet companies have established manual customer service hotlines, making user requests more responsive. Regulatory efficiency has been improved, and the protection of user rights and interests has been continuously strengthened. Strengthen source management, supervise and guide distribution platforms such as app stores to better play the role of "goalkeeper". The Vivo App Store conducts full link management of the on-shelf APP through warehousing inspection, patrol inspection, and rectification promotion to improve the user experience. In 2022, the Ministry of Industry and Information Technology organized a total of 6 batches of technology sampling tests to test 1.51 million APP models, with a significant increase in the sampling compliance rate year-on-year. "The quality of APP service is closely related to the personal feelings of hundreds of millions of mobile internet users." Wei Ran, Chief Engineer of China Academy of Communications, said that compared to other industries, mobile internet applications have diverse forms and frequent product updates. The continuous and rapid development of the industry has led to dynamic changes in regulatory issues and objects. APP regulation needs to closely follow the industry's development trend, flexibly respond to various new situations and issues, adapt to the situation and act accordingly. Clarify rules and strengthen supervision - for common business scenarios
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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