The development of culture and tourism still needs to work hard on "high quality"
2023-03-15
Xiake cross-dressing, horse riding in the snow, dancing in the desert, and sword dancing in the scenic spot. In recent years, the directors of local cultural and tourism bureaus from behind the scenes to the front of the stage have introduced the beautiful scenery of their hometown in a fancy way, which has attracted a large number of netizens to watch. With the booming tourism industry, the importance of cultural tourism promotion is self-evident. The smell of wine is also afraid of the depth of the alley, and the scenery is good. How to make the local cultural tourism resources go from "raised in the boudoir" to "everyone in the world doesn't know you", and then usher in the prosperity of "cars like water and horses like a dragon"? Facing this problem, the local cultural tourism departments have a heavy responsibility to shoulder. At the beginning of the new year in 2023, the cultural and tourism market recovered strongly. In order to take the lead in the promotion, the cultural and tourism departments across the sea showed their respective powers. Not long ago, in a short video of more than 3 minutes released by the Culture, Radio, Television and Tourism Bureau of Daofu County, Ganzi Prefecture, Sichuan Province, Jiang Zeduoji, the director of the County Culture, Radio, Television and Tourism Bureau, won wide acclaim for his creativity and hard work as the "Director of Variety". The netizen directly called "the director of the Bureau of Culture and Tourism cross-dressing to speak for his hometown to a new height". Objectively speaking, the initiative of the Director of the Bureau of Culture and Tourism to promote his hometown is popular and effective. According to the calculation data of the data center of the Ministry of Culture and Tourism, 308 million domestic tourists will travel during the Spring Festival holiday in 2023, an increase of 23.1% year on year, recovering to 88.6% in the same period of 2019; Domestic tourism revenue reached 375.843 billion yuan, up 30% year on year, and recovered to 73.1% in the same period of 2019. The strong recovery of the cultural and tourism market is inseparable from the efforts of the national cultural and tourism system to promote cultural and tourism resources through innovative publicity methods. As a director of the Bureau of Culture and Tourism said in an interview, "It's a pity not to publicize so many beautiful things". The Director of the Bureau of Culture and Tourism innovated the way of promotion, which is the epitome of local cultural and tourism departments seizing opportunities, competing policies and services, and driving the recovery of the cultural and tourism market with great efforts. In recent years, as short videos have gradually become a way of life, the promotion path of cultural tourism is also advancing with the times. In fact, it is no accident that the director of the Bureau of Culture and Tourism spoke on behalf of the hometown fire "out of the circle". As early as 2020, Ding Zhen shot the promotional film "Ding Zhen's World" for his hometown, which became a phenomenal online celebrity with a pure and simple smile and directly brought fire to his hometown Litang County. At the same time, He Jiaolong, then deputy head of Zhaosu County and secretary of the Party Leadership Group of the Agricultural and Rural Bureau of Xinjiang, promoted local tourism projects in red clothes and rode out of the circle quickly. Later, with the participation of the directors of the Bureau of Culture and Tourism, such as Liu Hong, Xie Wei, Du Bo, etc., the promotion of local cultural and tourism resources by the directors of the Bureau of Culture and Tourism gradually became a model. It is reported that in a short period of time, there are more than 100 directors of the Bureau of Culture and Tourism who recommend their hometown, and this number is still growing. The directors of cultural and tourism bureaus all over the country have taken action, put down their shelves and stooped down, and ran around for the promotion of local cultural and tourism resources. This is undoubtedly a progress that changes with the times and acts in a new era. The introduction brings attention and flow, which is only a means, not an end. The drainage should be further led to "stay". Not long ago, Liu Hong, director of the Sichuan Ganzi Culture and Tourism Bureau, responded to a video from netizens and launched a hot search, triggering netizens to praise it. In the video, Liu Hong responded to netizens' complaints about the hotel incident
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