Recently, many young people went to Pingjiang Road in Suzhou from all over the country to listen to Pingtan "Slow Voice"; The Kun Opera "1699 Peach Blossom Fan" went to Shanghai, the scene was hot, and the audience was full of young people; The tour of Jiangsu opera masterpieces in colleges and universities was launched, stirring up the youth campus; Jiangsu traditional opera celebrities play on social platforms such as B station, and the fan group is becoming younger... With the increasing confidence of Generation Z in traditional culture, the consumption characteristics of "online+offline" are also highlighted. Following the establishment of the Jiangsu Yuan Universe Special Committee, the Nanjing Yuan Universe Industry Association was also unveiled recently. The "meta universe+traditional culture" is expected to "combine to make a debut", which makes people expect that the scene in the movie "Top Player" may not be far away. China-Chic has broken the circle, and the number of fans of Generation Z has grown geometrically. Chen Cheng, a national first-class actor of Jiangsu Huai Opera Troupe, is active in the short video platform. Through online live broadcast and Lianmai interaction, he has continuously cultivated online opera fans and expanded the ranks of young people's opera fans. Among his fans, there are no shortage of "post-10" opera cute new. Wu Liangying's Pingtan "Slow Voice", which was sung by Wu Liangying, attracted netizens from all over the world to go to Suzhou to listen to music. Wu Liangying believed that the songs and performance forms that young people like can attract them to further understand Suzhou Pingtan and popularize this traditional art. Not only traditional operas, Song brocade, tapestry, Biluochun green tea making skills, Suzhou embroidery and other intangible cultural heritage, but also have a new style of play. When the traditional cultural heritage meets the youth of the era, they integrate the current popular "live", "hand-painted", "live experience" and other new elements to bring a fresh and refreshing feeling in a more vivid and touchable way. Generation Z has become the main force of the cultural consumption market. As aborigines of the Internet, their consumption concept, consumption path and social methods are characterized by "online+offline" digitalization. For this reason, the metauniverse has also begun to write "poetry and distance" in the digital era. Taking the integration of culture and tourism as an example, "culture+technology+tourism" is trying to explore new application scenarios and business opportunities. Zhangjiajie Scenic Area launched the "Zhangjiajie Planet", a meta universe platform. Click the "Metauniverse" button on its WeChat official account, you can see the symbolic peak forest of Zhangjiajie from your mobile phone, and operators can even "freely shuttle" through the beautiful scenery. Strengthen the combination of online technology and offline real economy, and the metauniverse will greatly help the development of new consumption scenarios. Recently, in a China-Chic Yuan Universe theme park in Shanghai, a group of players dressed in Tang Dynasty costumes sat on the "Yuan Universe Time Space Shuttle" and returned to the "Shendu Luoyang" in 698. The digital world scene here overlaps with the physical world scene, and things in the screen can be touched. Some people believe that the next generation of consumption scene has begun to take shape: with the integration of digital and real world as the core of the cultural experience of the meta universe, a consumption ecosystem consisting of the meta universe theater, immersion interactive theater, AI plot photography gallery, digital art gallery, China-Chic cultural street, small talk show theater and other modules has been formed. Recently, the Nanjing YuanUniverse Industry Association was unveiled, and the Jiangsu Digital Economic Association has also established the YuanUniverse Special Committee. The core technology system of YuanUniverse will bring huge development space and technology landing scenarios in the process of traditional cultural industry transforming to digital. In the future, the film "Number One Player"
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