In the spring and Jingming Festival, flowers are blooming all over the country, and "flower appreciation" has become the first theme of domestic and foreign tourism in March. OTA platform data shows that the popularity of "flower appreciation" has increased by 133% in the past week. Guangzhou, with the reputation of "Flower City", is the fastest growing tourist destination in recent years, with a year-on-year increase of more than 140%. Cherry blossoms in Haizhu National Wetland Park, Yumeiren in Hongcheng Park, Kapok in Zhongshan Memorial Hall... "flower events" in Guangzhou are not only various, but also extend from early spring to midsummer. Weekend flower appreciation has become a new fashion for many Guangzhou citizens to travel. The flower appreciation scenic spots also ushered in a climax of visitor flow at the beginning of the year. According to the person in charge of Yuntai Garden Management Center in Baiyun Mountain Scenic Area, the average daily passenger flow of Yuntai Garden at the weekend recently reached 89000 person-times, which has returned to the pre-epidemic level, and the passenger flow of Baiyun Cableway at the weekend also reached more than 7000 person-times. There are not only local citizens but also many foreign tourists coming to enjoy the flowers. Since this year, Guangzhou has focused on the economy of flower appreciation. The Municipal Bureau of Culture, Radio, Television and Tourism has launched the 2023 Flower City, Guangzhou's top ten spring flower spots, and the 2023 Flower City, Guangzhou's top ten spring flower routes, to lead tourists to taste the story of Guangzhou in the name of "flowers". On the other hand, many travel agencies have also launched a number of flower appreciation routes inside and outside the province, which are popular with many tourists, especially retirees. Some tourists said that flower viewing routes will be given priority among many routes because they are "more suitable for the season". They can see the natural beauty and take beautiful photos while relaxing during the trip. In addition to Guangzhou, the rich flower appreciation resources in and around the city have also made Chengdu, Chongqing, Shanghai, Beijing and other cities soaring. The popularity of "Jiayang Small Train", a popular online flower appreciation project around Chengdu, has risen 100% in the past week. Shanghai Gucun Park, with the same frame of cherry blossoms and ferris wheel, has become a popular "romantic" punch card place for local young people, with the popularity increasing by more than 70%. Beijing, which is a little later than the southern city in the beginning of spring, also attracts attention by virtue of the Lamei in the Wafo Temple, and the heat rises by 50%. The outbound tourism environment continues to improve, and more and more young people are looking to overseas destinations to enjoy flowers. The popularity of Japan near the cherry blossom season has increased by more than 200% month-on-month in the past week. "Cherry Chasing Route" has also become a hot search term about Japan recently. According to OTA data, as of March 7, during the Japanese cherry blossom season (late March to early May) in 2023, the number of airline tickets booked by Chinese mainland tourists to Japan increased by nearly 60% year-on-year, the number of hotel and ticket bookings increased by more than 2 times year-on-year, and the number of visa bookings increased by more than 30 times year-on-year. (Xinhua News Agency)
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