Faced with the attack of JD's "ten billion subsidies" since the end of February, Pinduoduo has made a new move in its overseas business in the domestic market. According to the latest news, Pinduoduo's cross-border e-commerce business will officially enter Australia and New Zealand on March 13, and continue to promote the direct connection of China's manufacturing industry to Australia and the global market. The institution pointed out that under the background of the peak of domestic flow dividend, e-commerce going to sea will be an important second growth curve for domestic e-commerce platforms. In September last year, Pinduoduo officially launched the cross-border e-commerce platform TEMU in North America. Since its launch, TEMU has achieved full coverage of domestic manufacturing categories, and has successively promoted tens of thousands of manufacturing enterprises such as clothing, digital, home appliances, luggage, outdoor, accessories, toys, stationery, etc. to successfully go to sea. At present, the hot selling products such as women's clothing and small household appliances on the TEMU platform have achieved a daily sales of 10000 single items and more than 30000 single stores. Unlike the domestic agent e-commerce model, TEMU is a nanny-like self-operated platform overseas. That is, TEMU is responsible for commodity pricing, marketing, customer acquisition, contract execution (service provided by the partner) and other links. As a supplier, the merchant only needs to prepare goods to the warehouse. The platform eventually earns the purchase and sales price difference and bears the costs of customer acquisition, contract execution and other costs. The online outbound Pinduoduoduo Cross-border E-Commerce Investment Promotion Guide (hereinafter referred to as the Guide) shows: "Merchants entering the Pinduoduo Cross-border Platform do not need to pay any fees, zero yuan for entry, and zero commission." The Guide also specifically states that "facing the North American market, businesses do not need complex operation procedures, and can confirm the selection and price with the corresponding investment promotion bartender." However, Unlike domestic proprietary platforms, which are generally "expensive", TEMU-like proprietary platforms have well continued the user mentality of Pinduoduo's "extreme cost performance". Some businesses that have tried to operate the TEMU platform said that products with lower prices are easier to pass the platform review; Another merchant said that the price of clothing goods should be 10% - 20% lower than the price of Alibaba 1688 to make it easier to pass the review. The strategy of "extreme cost performance" really worked. TEMU has also been popular with overseas consumers since its launch. As of February 23, 2023, TEMU has dominated the App Store shopping list and Google Play shopping list for 69 days and 114 days respectively, with more than 40 million new downloads, becoming a new platform and channel for Chinese manufacturing industry to directly connect overseas consumers. The last APP that can dominate the list with similar posture is SHEIN. It is worth mentioning that four months after the launch of TEMU, the expansion plan was put on the agenda. In addition to the planned comprehensive launch of the North American market earlier, TEMU opened the Canadian site in early February this year; By the beginning of March, the news of TEMU's march into Australia and New Zealand had been confirmed. People close to Pinduoduo believe that this is very consistent with Pinduoduo's "character". Previously, it took Pinduoduoduo only two years and 11 months from its establishment in September 2015 to its landing on NASDAQ, setting a new record for the fastest listing of Chinese Internet companies. Now Pinduoduo obviously wants to replicate this speed overseas
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：yangcheng evening news
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