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Culture

Shangmeiying enlivens the old IP step by step

2023-03-08   

When shooting new film development derivatives, the US Film and Television Company gradually enlivens the old IP animation "China's Miracle" with high scores. The audience who is still waiting for the news that "China's Miracle" will be shot for the second season. The Shanghai Fine Arts Film Factory also revealed that the classic animation "New Sloppy King", "New Snow Child" and "Zebra Ferry" are also planning to shoot big films, and the childhood memories of the post-90s will come in groups. What kind of new interpretation of the classic animation IP that accompanies a generation of audience will make the audience look forward to. At the beginning of this year, Shanghai Fine Arts Film Studio produced the first national cartoon blockbuster of the year, "China's Miracle". The whole film includes eight independent stories, and uses a variety of classic national style art styles, such as Paper Cuttings, ink painting, figure freeze frame, and has achieved super high praise. The explosion of "China's Strange Tales" made netizens boil. "The familiar Shangmeiying is back". As a classic brand of Chinese animation, Shanghai Fine Arts Film Studio recently announced that the second film of "China's Miracles" is also under active preparation, and that Shanghai United States Film also plans to create the IP universe of "China's Miracles", and some short films will also be made into big films. Not only "China's Miracle", but also many classic IPs under Shanghai United States Film have recently taken new actions to present old stories with new technologies. Among them, "Zebra Flying" is a new work being produced by Shanghai Meiying, which is expected to be released in 2024. It can be seen from the posters released in the early stage that the depiction techniques of both the zebra and the wolf in the animated film "Zebra Flying" are all simplified and highly concise, reflecting the full Chinese style. According to the official introduction of animation, "Zebra Flying" is a typical ink and wash animation, but it is different from ordinary ink and wash animation. It is made by combining traditional ink and wash, and combining two-dimensional and three-dimensional, which not only adds the beauty of animation, but also preserves the artistic conception of ink and wash. The story tells of the wolf and sheep, the natural enemies of nature, walking together after a special fate choice. This film will be China's first ink animation film feature. In the mode of restarting the old IP and incubating the new IP, the work to be released by Shanghai Meiying is not only "The Zebra Ferry", but also the classic IP "Snow Child" of Shanghai Meiying is being restarted. The moving and heartwarming animated film "Snow Child" is one of the well-known domestic animated films. It was directed by Lin Wenxiao, director of Shanghai Fine Arts Film Studio, in 1980, with Ji Hong as the screenwriter and Ding Jianhua as the voice. The film tells the story of the mother rabbit who built a snow child to play with the little white rabbit before going out. The snow child sacrificed to save the little white rabbit. In the plan to restart the old IP, there are still many works to be released, such as the art exploration film "Burning Biwa". In the future, there will also be more than ten new films with Sun Wukong, Big Ear Map and other IPs as the main characters. From the screen to the audience, the animation produced by Meiying runs through the memory of several generations, and classic cartoons such as "Three Monks", "Big Trouble in the Heavenly Palace", "Hulu Brothers", "Black Cat Sheriff", "The Legend of the Heavenly Book", "Nezha's Trouble in the Sea" and "Magic Brush Ma Liang" have attracted wide attention. Shangmei Film has also created many "first films" in the field of animation in China: China's first color puppet film "Little Hero", which is the first time to use real people and

Edit:qihang Responsible editor:xinglan

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