What else can young people look for besides having fun when they use their mobile phones? Jiangsu Kunshan and Kwai platform together gave a new answer: looking for a job. Recently, in the live broadcast room of a factory in Kunshan, the recruitment information such as "the monthly salary of general workers is 5000 to 7000 yuan, and the three-year bonus is 100000 yuan" attracted job seekers from all over the country. Some people "sign up at noon the first day, and distribute the dormitory the next afternoon". The live broadcast with post has greatly solved the pain point of enterprise recruitment difficulty. Take this company as an example. In recent years, the annual employment scale is about 200000 people, and more than 500000 people need to be recruited. Such large-scale and seasonal recruitment demands cannot be fulfilled by enterprises themselves. They often rely on third-party intermediaries to recruit workers nationwide, which leads to new problems in the recruitment process, such as exaggerated publicity, and the quality of personnel transported can not meet the requirements of enterprises. Enterprises urgently need low-cost, accurate, faster and high-quality recruitment. Through the platform live broadcast with post mode, the employing company can directly talk to hundreds of millions of netizens across the country through the live broadcast room, introduce enterprises, publish salary benefits, and receive resumes. Job seekers can ask questions at any time without paying the intermediary fee or worrying about being fooled by the black intermediary. Some live broadcast rooms also directly display the work content, production environment and accommodation conditions, so that job seekers can see it as it is. Under the real interaction between the job seekers and the anchors, the live broadcasting and post taking has improved the problem of "low efficiency, low frequency and low matching" in the traditional mode, and gradually realized "fast, accurate and true". For example, the turnover rate of employees in traditional blue-collar recruitment is as high as 20% to 30% within 7 days, while the turnover rate of employees recruited through the platform is within 5%, and the stability of employees has been greatly improved. There are a large number of blue-collar job seekers on the live broadcast platform, which are highly matched with manufacturing positions. In addition, the platform is partial to the private domain, so fans have a strong sense of trust in the anchor and are more likely to accept the recommended posts. By the end of 2022, the Kwai "Quick Employment" platform has attracted 250 million people every month, and has reached cooperation with more than 240000 enterprises, providing an effective solution to the "labor shortage". Live broadcasting is still a new thing. To play a greater role, the platform needs to further improve its service level and expand its coverage. Some experts suggested that we can cooperate with vocational colleges to invite young people to watch the live broadcast, unblock the resume delivery channel, or insert links such as lucky bag lottery in the live broadcast to improve the interest and participation, so as to attract more potential job seekers to pay attention to the live broadcast room. In addition, the anchor should be encouraged to actively prompt the work duration, intensity, risk and other precautions, provide useful information to the maximum extent, and improve the effectiveness of the live broadcast talent introduction. It should also be reminded that the focus of the live broadcast post is to reduce the cost of information exchange and better meet the needs of both sides, but it is also difficult to solve the structural unemployment caused by the mismatched demand. To stabilize employment, the government needs to do slow work, systematically strengthen vocational education, labor skills training and other supporting measures, and improve the confidence of market players through stabilizing policy expectations, stimulate market demand, and promote the steady recovery of the employment market. (Xinhua News Agency)
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic dairy
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