Tickets are sold out, venues are full, and the performance market is booming!
2023-03-02
Recently, the offline performance market has recovered rapidly, many large-scale concerts have been restarted, and major theaters have also ushered in a long-awaited bustle. Tickets are sold out, venues are full, and the performance market is recovering. At 7:30 p.m. on the weekend, at the gate of a theater in Nanshan District, Shenzhen, many audiences are queuing up to enter. That night, a Chinese version of Broadway musical will be staged. The person in charge said that more than 1000 tickets had been sold out. Huang Qiong, manager of the brand publicity department of a theater in Shenzhen, Guangdong Province, said that there were four performances in the past two days, which were basically sold out, and the attendance rate was relatively high. After the New Year's Day, more audiences entered the theatre. In fact, one or two months after the Spring Festival is usually the off-season of the performance market. At present, many kinds of offline performances, including concerts, dramas, music festivals, talk shows and so on, have been staged successively, and the performance market has ushered in a "good start". Wang Bo, Chairman of the Party Committee Secretary of Poly Culture Group, said that from January 1 to now, there have been a lot of performances, reaching 1233, and ticket sales have exceeded 60 million yuan. During the Spring Festival holiday, the number of performances reached 204. Compared with last year, the total number of performances increased by 41%, and the number of viewers also increased significantly. Yang Haolun, general manager of the operation department of a cultural venue in Shenzhen, Guangdong, said that from the Spring Festival to February, our average attendance rate reached more than 80%. It is estimated that there will be about 300 performances and activities this year, an increase of 80% over the same period in 2022. Wang Guanran, chief analyst of the media industry of CITIC Securities, said that the recovery of the performance market should be very strong and rapid. We observed that during the Spring Festival this year, the number of national commercial performances has exceeded 9000, an increase of nearly 40% compared with 2022. Compared with 2019, it has increased by about 22.5%, and the number of people watching the show has reached more than 3 million. Pan Yan, Secretary-General of the China Performance Industry Association, said that in some central cities, major performances, and regions with relatively developed markets, the large-scale performance venues are basically full. So this year, the number of large-scale performances, including music festivals, may exceed 2019. The industry chain has accelerated to recover, and the opportunities and challenges in the performance market coexist. Affected by the epidemic in the past two years, the offline performance market has been depressed. Now, the performance market has recovered. How do the practitioners feel, and what is the new growth space in the industry? At present, many performing arts companies and theaters are working hard to prepare for this year's performance, but for the industry, excellent content and talents are still scarce. Talk show actor Liu Ze: There are more than 160 people in our theater, with 140 or 150 people on Saturday night, which is nearly full. There are still not enough actors, but there are many clubs, so as long as they are excellent actors, they can get enough income and performances. Industry insiders expect that from the second quarter, large-scale commercial performances such as concerts will enter a relatively intensive period, and the online and offline integration of the performance industry will also become the new normal. However, the rapid recovery of the market also faces new opportunities and challenges. Wang Guanran, chief analyst of the media industry of CITIC Securities, said that the industry is currently facing the biggest challenge: insufficient capacity. We find that the whole industry is
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