Gansu Intangible Cultural Heritage "Going to Sea": Embroidery products are favored by overseas Chinese
2023-02-28
"The 'fish leaps over the dragon's gate' tiger hat is sold to Germany, and the jade rabbit sachet is sold to Malaysia, Thailand, and Singapore." Zhang Yuyao, the inheritor of the intangible cultural heritage in Qingyang City, Gansu Province, told the China News Service on the 27th that various embroidery products originally developed by his mother recently were favored by overseas Chinese, and the ancient sachet embroidery aroused their homesickness. The data picture shows that the inheritors of intangible cultural heritage are busy making intangible cultural heritage works in an exhibition hall of intangible cultural heritage products in Lanzhou, Gansu Province. Li Yalong, a reporter of China News Agency, has taken photos for several days. The inheritors of intangible cultural heritage in Gansu Province are busy designing intangible cultural heritage products, rushing to make overseas orders and "going to sea" to expand the market. Gansu Provincial Department of Culture and Tourism disclosed on the 27th that after more than one month of online global exhibition, more than 100 categories of intangible cultural heritage products were sold in more than 30 workshops in Gansu Province, totaling 1.14 million yuan (RMB, the same below), and 5437 intangible cultural heritage products were sold in total. Among them, Taoyan, sachet and embroidery are the most popular among overseas consumers, with sales of 195000 yuan, 78000 yuan and 52000 yuan respectively. "At present, there are more than 10000 non-heritage cultural and creative works sold overseas through various channels, 1500 products are being made, and more than 4000 products have not yet been made." Zhang Yuyao said that this year, "cloud embroidery" will be fully promoted, and the sales channels of embroidery cultural and creative works such as sachets will be expanded through multiple cross-border e-commerce platforms, to explore the integration of Chinese and Western culture products, and to design and produce excellent works that can be widely circulated in the international market. The data picture shows that foreign children are selecting intangible cultural heritage products in an exhibition hall of intangible cultural heritage products in Lanzhou, Gansu Province. Li Yalong, a reporter of China News Agency, shot Gansu as one of the important birthplaces of the Chinese nation and Chinese civilization. Up to now, three projects in Gansu Province, namely Huaer, Huanxian Daoqing Shadow Play and Gesar, have been included in the UNESCO Representative List of Intangible Cultural Heritage of Human Beings. 83 intangible cultural heritage projects have been announced as national intangible cultural heritage representative projects, and a complete national, provincial, municipal and county intangible cultural heritage list system has been established. In the mountains of Gansu, more and more artisans are aware of the importance of intangible cultural heritage in the overseas market. Liu Weihua, director of the Gansu Intangible Cultural Heritage Protection Center, mentioned that Gansu's young inheritors, especially "pass on the second generation", have a strong desire to develop overseas through marketization. "We plan to strive for opportunities for the inheritors to interact with overseas through both official and private ways." The data picture shows that foreign children are selecting intangible cultural heritage products in an exhibition hall of intangible cultural heritage products in Lanzhou, Gansu Province. Li Yalong, a reporter from China News Agency, talked about the difficulties of Gansu intangible cultural heritage going overseas. Liu Weihua said frankly that local inheritors are limited in cultural and creative design, especially in the connection with modern society. They need to introduce designers, innovate and try, mobilize social forces to participate in the protection of intangible cultural heritage, and create a brand of Gansu intangible cultural heritage. "Gansu has rich intangible cultural heritage resources. Qingyang sachets and other intangible cultural heritage projects have built their own cultural brands through live broadcast e-commerce, industrial business model, IP co-branding and other ways." Wang Xiaozhen, a professor of the Academy of Fine Arts of Northwest University for Nationalities, said that in the process of intangible cultural heritage protection, relevant departments need to guide and coordinate the participation of social forces, change the concept of protection, and take advantage of the cooperation of multiple subjects
Edit：qihang Responsible editor：xinglan
Source：CNS.cn
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