Empowering publicity and ideological work with digitalization
2023-02-27
Author: Li Xiang, a doctoral student of the Central University for Nationalities; Wu Xiaohua, the dean and professor of the Graduate School of the Central University for Nationalities, proposed at the recent National Conference of Publicity Ministers that "digitalization should be the empowerment of propaganda and ideological work". Based on the current social reality of the great development of China's information age, the great connection of digital space, and the great interaction of the network society, she deployed the key direction of propaganda work. Propaganda and ideological work is related to the guiding position of Marxism in the ideological field and the common ideological basis for the unity and struggle of the whole party and the whole nation. At present, with the acceleration of the construction of Internet infrastructure, the continuous expansion of the scale of Internet users, and the increasingly diverse network access environment, cyberspace has increasingly become the main battlefield of propaganda and ideological work and the main battlefield of public opinion struggle. In the face of the tide of the times, we should put digital thinking and information technology transformation throughout the whole process of propaganda work, comply with the new requirements of the network era, face the new battlefield of digital space, strengthen the application and research and development of digital technology, and truly make the main force fully advance into the main battlefield. Ignite a new digital engine and store energy for the propaganda cadre team. "People are the most active and revolutionary factor in the productive forces." Facing the new changes in the network communication pattern and the new situation of the work in the digital era, we should do a good job in propaganda and ideological work, and more importantly, we should hold the "bullnose" of people, especially the construction of the propaganda cadre team. Facing the tide of the digital era, we should gradually improve the working mechanism of "cultivating, introducing, using and retaining" digital talents. Cultivate digital publicity talents, and let the majority of publicity cadres form digital thinking and master digital work skills through various training modes such as centralized training, expert lectures, and visiting and learning; Attract digital professionals, expand the recruitment channels of digital talents, introduce welfare policies, etc., and attract more digital talents to participate in publicity work; Make good use of digital technology experts to match people with posts and make full use of their talents, so that their professional expertise and publicity work are closely combined and deeply integrated; Retain digital talents, solve their worries in life and work, let them concentrate on their work, concentrate on propaganda, and strive to build a digital propaganda and ideological work team with strong political skills, strong ability, realistic innovation, and ability to win, firmly occupy the commanding point of public opinion guidance, ideological guidance, cultural heritage, and serving the people, Let the Internet, the largest variable, become the largest increment in promoting the development of various undertakings. Stimulate the new driving force of digitalization, and enhance the content of propaganda ideas. In the digital era, great changes have taken place in the mode of publicity work and the field of information dissemination, but what remains unchanged is the original intention of propagandists to deepen the content, the determination to adhere to the content as the king, and the confidence to win the development advantage with the content advantage. Adhering to the principle of "content is king" is not unchangeable, but to take advantage of the east wind of the digital wave, give full play to technical advantages, innovate the form of content expression, and make the propaganda content "beautiful", more "hot". We should use digitalization to provide guidance for the production of propaganda content. Through algorithm analysis and data research, we should let propaganda and ideological workers understand social dynamics in a timely manner, and let algorithms provide direction for the production of propaganda content; It is necessary to create scenes with digital innovative publicity content, take advantage of digital development advantages, and use digital special effects and other technologies to create more stories to tell
Edit：sishi Responsible editor：xingyong
Source：https://epaper.gmw.cn/gmrb/html/2023-02/27/nw.D110000gmrb_20230227_3-11.htm
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