With the continuous recovery of real business in many places, the passenger flow in the business district has surged, and the "first store economy" has fully played the role of attracting customers. Recently, many places have published the "first store economy" transcript: 812 new brand first stores will be added in Beijing in 2022; 1073 new first stores in Shanghai; Shenzhen added 321. The "first store economy" shows a thriving development trend. The reporter of Securities Daily visited shopping centers such as Shenzhen Coastal City on the spot to unlock the "traffic password" of the first store. Industry insiders said that the vigorous development of the "first store economy" not only reflects the huge potential contained in China's consumer market, but also greatly promotes the emergence of a large number of new brands, which is an important driving force to stimulate the vitality of the business circle and enable business development. Physical business needs to deeply analyze consumer demand and explore more innovative changes. On February 26, a reporter from the Securities Daily came to Shenzhen Overseas Chinese Town, and the first store of "Naixue Tea House", a brand of Naixue Tea, was opened in a low-key trial. The reporter saw on the spot that, unlike Naixue's traditional tea store style, this store is mainly in log color, with oriental flavor, covering tea, reading and other business forms. Many customers who came to "punch in" expressed surprise. "This store is a new attempt started after the Spring Festival this year to create a full-time and diversified art and cultural life experience space. Many consumers are originally fans of the Naixue brand," the store staff told reporters. The Shore City Shopping Center, located in Nanshan District, Shenzhen, is known as the "first store harvester". The first store in Shenzhen, the "incredible sports street" favored by young consumers, is located in it. It is reported that the sports street is equipped with bowling, neon roller skating, cyber trampoline, simulated racing, VR, board game and other entertainment facilities, which is another innovative business form introduced by the shopping center after the "incredible decompression hall". The Maotai ice cream shop in Vientiane World is the brand's first store in Shenzhen. At noon on February 26, many young consumers were queuing up to buy ice cream. At the first store of Banu Belly in South China, which is located in the center of excellence in Shenzhen, there are many customers waiting for the number. Ma Junyan, the brand strategic media public relations of Banu Group, told the Securities Daily that "since the New Year's Day, the passenger flow has been increasing. At 8:00 p.m. on February 25, the store queued for 374 tables. As Banu's first water test in South China, the store's passenger flow and turnover have achieved excellent results." The construction of Shenzhen's first store has accelerated. According to the big data released recently, 321 brands of the first store were opened in Shenzhen in 2022, up 18.8% year on year. Among them, 93 are the first stores in China, 88 in South China and 140 in Shenzhen. The growth rate of the first store in Shenzhen ranks first in the country. Beijing, Shanghai, Nanjing, Shenyang, Changsha, Hangzhou, Suzhou and other cities are actively developing the "first store economy". According to the High-Quality Development Report of China's First Store Economy in 2022, Shanghai is the first choice for international brands to enter the mainland and incubate new brands in China; The commercial market in Beijing has developed steadily, with the attraction of the first store ranking the first, and has absorbed a number of online famous catering and international beauty and fragrance brands. The introduction of policies in many places to support the "first store economy" means that a region uses its unique resource advantages to attract domestic
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Securities Dairy
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