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Economy

The upsurge of "going to the sea to grab orders" is rising, and foreign trade enterprises should "dare to fight" and "be good at planning"

2023-02-21   

"At present, the export orders of microwave ovens, refrigerators, ovens, dishwashers and other household appliance industries have been placed in the second quarter of this year," said Zhuang Ruiling, the head of the North American regional market of Galanz Group. Galanz is more active in "going out", making friends by "going out", and achieving a "good start" in 2023. Seize orders, run exhibitions, build overseas warehouses, connect cross-border e-commerce, and develop new markets... The foreign trade industry in the spring is particularly busy and vigorous. At present, the world situation is complex and changeable, and the pressure of weak foreign demand is not decreasing. Taking the lead with a more active posture has become a vivid footnote for "foreign traders" to fight for the economy. According to many experts interviewed by the reporter, China's foreign trade situation in 2023 will face both opportunities and challenges. On the one hand, the optimization and adjustment of the epidemic prevention and control policy has injected vitality into the foreign trade industry, and the enterprise has strong resilience and sufficient endogenous power; On the other hand, the global economic downturn has led to weak external demand. The main contradiction in China's foreign trade sector has changed from the supply chain obstruction last year and the lack of contractual capacity to the current weakening of external demand and the decline of orders. "The policy should be more inclined to consolidate the industrial foundation of foreign trade, and provide solid policy support for enterprises to build good products and brands." Bai Ming, deputy director of the International Market Research Institute of the Research Institute of the Ministry of Commerce, believes that all regions should fully support foreign trade enterprises to seize orders and expand the market. On February 2, Liu Ren, the general manager of Dongguan Deli Horology, flew to Switzerland, the country of clocks and watches. The purpose of his trip was to visit local factories and finalize cooperation with European customers. In order to ensure a "good start", Liang Weihao, the chairman of the company, went to the United States first to fight for the first round of the order on the second day of the New Year. Don't walk early, but walk early. As early as the eve of the Spring Festival, Galanz organized a group of business backbones to "go to sea" and "win" a large number of orders in advance. At present, with the news that the 133rd Canton Fair is scheduled to open on April 15, Glanz's new round of "going out" plan is being launched in order to better "bring customers in" and "take orders home". Starting from the spring, China's "foreign traders" started the global "order grabbing" model, becoming a force to promote the recovery of international flights. Take Guangzhou Baiyun Airport as an example. At present, the airport has restored or encrypted key routes from Guangzhou to Singapore, Melbourne, Auckland, Sydney, Amsterdam, Istanbul and other places. There are more than 50 international and regional passenger transport points, and more than 240 international flights in and out of the port every week. The busy figure of "foreign traders" not only appears at the airport, but also is active in offline exhibitions full of business opportunities. Taking Hong Kong as an example, the 49th Hong Kong Toy Exhibition and the 13th Hong Kong Baby Products Exhibition were held intensively and popular, with enterprises from the mainland as one of the main exhibitors. "We have received orders of more than 20 million yuan, two months more than in previous years," said Zhan Kada, head of Guangdong Qimeng Toy Industry Co., Ltd., who returned from the Hong Kong Toy Fair. At this exhibition, a thousand foreign trade exhibitors from more than 300 Guangdong enterprises received more than 6 billion yuan of orders, which exceeded the turnover of previous sessions. For the heads of enterprises, this is like an enterprise

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:South Net

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