At the beginning of the Year of the Rabbit, the Chinese film market ushered in a "good start". According to the statistics of the National Film Administration, the box office of the Spring Festival films exceeded 6.7 billion yuan, ranking the second in China's film history; As of 18:00 on January 31, China's film box office exceeded 10 billion yuan in 2023, breaking the record of 10 billion yuan at the fastest annual box office in Chinese film history. The booming data shows the strong recovery of China's film market. Good movies nourish the audience, and good audiences make movies. The revitalization of the cinema is inseparable from the audience's adherence, expectation and tolerance. Behind the "high box office" is high public praise and high popularity. Relevant films have been on the hot search, and netizens have discussed the plot and explored the details enthusiastically, and shared the details, stimulating more audiences' enthusiasm for watching the film. At the same time, the construction of cinemas has accelerated, and many places have also introduced policies to benefit the people, so that more people's needs for watching movies can be met. "High box office" and "good reputation" are inseparable from the supply of high-quality works. Spring is when a hundred flowers bloom. Only by making the diversity and diversity become the norm of art production can it be conducive to the overall progress and long-term development of the film industry. This year's Spring Festival, the pattern of film supply diversification is more obvious. The six films not only have comedy and animation types that meet the needs of the family, but also cover suspense, science fiction, espionage, history and other theme elements. If the diversity of types constitutes the basic pattern of the Spring Festival movie, then the way to display cultural values and stimulate emotional resonance in the way that the audience likes to see and hear is another important reason for the "good and popular" of the Spring Festival movie. In "Wandering Earth 2", when astronauts from all over the world work together to save the earth and complete an irreversible detonation, "at the moment of crisis, only responsibility" contains the value pursuit of unity, cooperation and mutual help. "Wandering with the earth" reflects the feelings of "homeland". In Man Jianghong, the four words of "loyalty to the country" are engraved on the back of the little man Zhang Da, as well as in the hearts of countless people. Audiences may have different understandings of these films, but many people will be moved by the sentence "China Aerospace Flight Squadron, those over 50 years old, go out!" and will silently follow the sentence in the vehemence of "the whole army repeating" Man Jianghong. The background color of history and the imagination of the future, in front of the screen, depict the cultural texture and spiritual context of the Chinese nation, and combine with a variety of heart songs to form a consensus of values and emotional resonance. The tastes of the audience are diverse. From the theme to the play, from the innovation of narrative techniques to the breakthrough of visual effects, this year's Spring Festival film has enriched the viewing experience and met the diverse viewing needs of the audience. The animated film "Deep Sea" uses the "particle ink" technology to combine traditional Chinese ink and 3D animation technology, breaking the barriers between 2D animation and 3D animation. Facts have proved that carefully carving films as works of art and trying to tell stories and portray characters well can not only expand the depth of content, but also extend the breadth of film influence. What is particularly valuable is that the Spring Festival film shows a kind of confidence: rooted in life and higher than life, based on the local and bold in innovation, so that the world can see China's cultural pattern and bearing, and the new height of China's film industrialization. From the defense system of space elevator and planetary engine
Edit：qihang Responsible editor：xinglan
Source：People.cn
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