The annual meeting of the game industry is the annual highlight of the game industry. The 2022 annual meeting of the Chinese game industry, originally scheduled to be held in December 2022, was held on February 12-14, 2023 after two months of delay. The 2022 China's game industry report released at the meeting showed that the actual sales revenue of China's game market in 2022 reached 265.884 billion yuan, down 10.33% year on year. The number of Chinese game users was 664 million, down 0.33% year on year. The industry development rate entered the stock market. The reporter of China Securities News saw on the spot that the annual meeting was very hot, almost every forum was full, and a large number of participants stood in the venue to listen to the speech. Many institutions believe that the game industry may continue to recover under the trend of normalization of version number distribution, and they are optimistic about the investment opportunities in the game industry. The 2022 China's game industry report released at the annual conference on the transition from "picking fruit" to "planting trees" showed that the actual sales revenue of China's game market in 2022 was 265.884 billion yuan, down 10.33% year on year, and the number of Chinese game users was 664 million, down 0.33% year on year. Zhang Yijun, the first vice-chairman of the China Association of Audiovisual and Digital Publishing, and the chairman of the China Association of Audiovisual and Digital Publishing, said that the industrial development rate would probably enter the stock market. In the stock market, how can game companies effectively grasp the stock users and revitalize new development momentum? Guan Song, co-founder and CTO of Chuang Meng Tian, believes that "technology empowerment" and "synergy and symbiosis" are two keys. He said that game companies should always adhere to high-quality content, user-oriented, and use innovative technology to constantly iterate to make games that users like and bring users more interesting products. Take the old game "Metro Parkour", which has been operated by the company for more than 10 years, as an example. Since last August, the game has frequently appeared in the hot search list. According to Qimai data, from August to September last year, "Metro Parkour" topped the list for more than 30 consecutive days, and DAU (average number of active users per day) returned to 20 million. In the just past Spring Festival, the DAU, payment rate and internal purchase flow of this product set a new high since 2019. Yin Tianming, vice president of Sanqi Interactive Entertainment Products, said that in the new stage, game companies should cultivate their "resilience", work hard in the three aspects of "depth, innovation and refinement", and improve their insight, operation and endurance to achieve long-term development. He said that while doing a good job in its own distribution, Sanqi Mutual Entertainment is also gradually changing from "picking fruit" to "planting trees", from "signing products outside" to incubating good projects. "Now there are fewer and fewer good 'fruits' (products) in the market, and it is very important for enterprises to' plant trees' in order to achieve long-term development. Although this work is more difficult, has more dimensions to think about, and has a longer cycle, it will have a greater impact on the sustainable development of enterprises." The plate is expected to usher in a rebound in 2022 China's game industry report points out that although the current situation is severe and complex, China's game industry is refined The trend of high-quality and healthy development will not change. With the change of epidemic prevention and control situation, the game industry has developed from industry resources to consumer willingness and ability
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Securities Dairy of China
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