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Economy

VR expands the market scale of new industrial space to 350 billion yuan

2023-02-15   

In recent days, in Nanchang Tencent Maker Space in Nanchang Economic Development Zone, Fu Yue, Deputy General Manager of Jiangxi Scene Technology Co., Ltd., is carrying out the design and content production of a 360-degree 5D round-screen theater for a scenic spot in other provinces. This design will bring tourists a new experience of immersive tourism. "As an enterprise that develops ball-screen flying cinemas, we focus on theme park special films, virtual reality (VR) interactive films, augmented reality (AR) interactive content development and multimedia interactive project production. In just a few years, the company has developed from a few people at the beginning to a core technical team with dozens of people, with an annual turnover of nearly 10 times." Fu Yue said. The reporter noted that in recent years, due to the favorable policy support, infrastructure support and application scenario expansion, the investment and financing enthusiasm in the VR field has increased, the market space has accelerated to open, and the overall scale of the industry will exceed 350 billion yuan by 2026. Accelerate the landing from "virtual" to "real" application scenarios, open the WeChat applet, select the destination, and see a digital person named "Yingying" appear on the page, walk in the virtual space, and lead passengers to the bus station, subway station, online waiting point and other destinations. "As a supplement to the existing guidance system, digital human navigation can calculate the optimal route and solve the problem of getting lost easily at the high-speed railway station for passengers," said Wang Jue, head of the project office of the comprehensive service center of Nanchang West Railway Station. Not only can you navigate, but in the exhibition hall of Nanchang Small Walnut Technology Co., Ltd., the reporter saw that there are "poets" who are chanting poems against each other, "police" who promote anti-fraud, "teachers" who teach, and "bank lobby managers" who serve the masses... Li Liang, CEO of Nanchang Small Walnut Co., Ltd., said that compared with the early animation image, the biggest change of virtual digital people is that they can interact with real people. The new business form represented by digital people is one of the scenes in which VR is accelerating its landing from "virtual" to "real". With the continuous enrichment of application scenarios, the trend of VR technology enabling thousands of industries is increasingly obvious. The reporter learned that in Nanchang, Jiangxi Province, where the World VR Industry Conference is held, the industry is accelerating to gather. There are 278 VR-related enterprises in the city. Microsoft, Huawei, Alibaba, Lenovo, HTC (HTC), iFLYTEK and other leading enterprises have successively settled in Nanchang. They have gathered VR supporting enterprises such as Lianchuang Electronics, Huaqin Electronics, Xiaopai Technology, Jiangxi Yingchuang, and Tripolar Optoelectronics, forming a covering hardware manufacturing, software development VR industry chain including content creation. According to the data of the Ministry of Industry and Information Technology, in recent years, China's virtual reality industry has accelerated development, and investment and financing confidence and activity have entered a new round of climax. In 2021, the scale of investment and financing in the field of virtual reality in China will increase by more than 100%; There are more than 10000 related enterprises. According to the data of CCID Consulting, from 2019 to 2021, the size of China's virtual reality market continued to grow, from 28.28 billion yuan in 2019 to 58.39 billion yuan in 2021, and the market size doubled. CCID consultants predict that the scale of China's virtual reality market will continue to grow rapidly and will exceed the 100 billion yuan mark in 2023. Policy sustained afterburner development meets the strategic window

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:Economic Information Daily

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