Cultural and cultural digital people should have both appearance and internal skills
2023-02-15
Su Dongpo, from the 11th century, came across thousands of years to talk with young people in the 21st century about the pleasure of "the Yangtze River is surrounded by the beauty of cicadas, and the good bamboos are linked to the mountains to feel the fragrance of bamboo shoots". Not long ago, on the stage of the "Chinese Poetry Conference", the holographic virtual person "Su Shi" launched by the Zhonghua Publishing House brought a dialogue across the ages. The Opinions on Promoting the Implementation of the National Culture Digitalization Strategy issued by the Office of the CPC Central Committee and the Office of the People's Republic of China proposed to develop new scenes of digital cultural consumption and vigorously develop new experiences of digital culture combining online and offline integration and online presence. In recent years, virtual digital people have become the focus of cultural digital exploration. From "Ai Wenwen" in the National Museum of China, "Wen Yaoyao" in the China Cultural Relics Exchange Center, to "Qin Xiaoya", the art recommender of Qin Opera, and "Jia Yao", the digital Dunhuang cultural ambassador... a number of cultural and museum institutions and cultural venues have launched digital spokesmen, some as tour guides to explain the exhibition, some on the stage to perform vividly, opening a new way to inherit and carry forward the excellent traditional Chinese culture. Digital boating accelerates the combination of technology and creativity. Big data, artificial intelligence, animation and other technological innovations are driving the creation of digital people. On the one hand, with the emergence of professional production platforms, the production cycle of high-precision, ultra-realistic digital people, which originally took several months to be born, can be significantly reduced to a few weeks. The exquisite and beautiful faces, lifelike expressions and vivid movements of digital people can meet the needs of video, live broadcast and even stage performances, intelligent interaction and other cultural scenes. On the other hand, the increasingly mature interactive functions make digital people more interactive and attractive. For example, during the live broadcast of "Wen Yaoyao", the accuracy rate of mouth shape synthesis is as high as 98.5%, which can communicate with the audience emotionally and show the charm of the virtual image "personification". Culture casts the soul and realizes the collision between tradition and fashion. It can be said that the digital person itself is a "walking" cultural guide. "Ai Wenwen" dressed in Han Dynasty clothing came from the "Ancient Chinese Clothing Culture Exhibition" held by the National Museum; "Jiayao" wears ribbons, restores the ancient Hu Xuan dance in a nimble manner, and tells the story of Dunhuang... People either watch the appearance, listen to the story, or appreciate the dancing posture, and gain new knowledge in the interaction. At the same time, the youthful, fashionable and playful personality setting also injects contemporary aesthetic color into digital people, triggering emotional resonance among the audience, especially young people. It should also be noted that among the large number of digital people who have emerged, there are not many people who can really stay active and interact in depth. Especially in the field of cultural relics, the style of painting with flowing clothes and ancient style seems to have become the "standard", behind which is the homogenization of modeling and the lack of imagination. In the long run, the development of digital people is not only about the "shape" of technology, but also about the "core" of creative content and cultural connotation, which requires both appearance and internal skills. The ability to continuously output deep humanistic content and tell stories about cultural relics is the key for digital people to truly enter the audience's heart. On this basis, the virtual image further realizes the dynamic improvement of recognition, storytelling and cognition, thus growing into a full digital personality. The most moving scenery in the museum has never been a gorgeous exhibition hall or a dazzling interpreter, but a piece of precious cultural relics
Edit：qihang Responsible editor：xinglan
Source：People.cn
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