Expanding domestic demand is the focus of this year's economic work. As an important force to boost consumption, the smartphone market's changing trend deserves attention. In recent years, due to the saturation of demand, technical bottlenecks and other reasons, the smartphone market has fallen into a state of weakness. In sharp contrast, the growth of folding screen mobile phones is far higher than expected. In 2022, China's folding screen mobile phone shipments reached 3.3 million units, an increase of 118% year on year, and achieved a countertrend growth under the overall downturn of the industry. According to the report, the growth rate of China's folding screen mobile phone shipments will reach 69.5% in 2023. Folding screen mobile phone is becoming a new hot spot of market consumption. This change reflects the new trend of residents' consumption. In 2022, China's smartphone market shipments fell 13.2% year on year, the largest decline in history. The strong growth of the sales of folding screen mobile phones shows that the demand for high-quality, intelligent and personalized consumption has increased significantly under the background of the overall stability of consumer consumption. New highlights of consumption activate consumption demand, release consumption potential, and become a new driving force for stimulating domestic demand. At the same time, the recognition of domestic brands continues to rise, and the market growth space remains to be released. With the upgrading of consumption and the breakthrough of product technology, a number of domestic mobile phone brands with high brand reputation and strong market competitiveness have been more widely recognized, and consumption represented by new national products is rising in various fields. Folding screen mobile phones have opened a new trend of electronic consumption, which is highly related to its innovation advantages, domestic acceleration and price advantages. The landmark innovation makes it jump out of homogeneous competition and activate new demand. At present, the homogeneity of smart phones in terms of appearance design, function use and other aspects is becoming more and more serious, and the average replacement cycle of residents continues to lengthen. Folding screen mobile phones have a sense of science and technology in appearance, which is significantly different from traditional smart phones. In terms of functions, the combination of smart phones and tablets can better meet the needs of residents for convenient mobile, business office, interactive entertainment and other diversified scenarios. The localization of the industrial chain has been accelerated to boost large-scale production. From the perspective of key links in the industrial chain, the localization of key components such as hinge of folding screen mobile phone and UTG glass cover plate is an important factor to promote its mass production. In recent years, domestic head phone manufacturers and leading rotary shaft manufacturing enterprises have carried out joint technical breakthroughs to break through the technical barriers in the hinge industry through the application of new materials, design scheme reconstruction, process optimization and other ways. In addition, smart screen suppliers have not only broken the market monopoly of foreign manufacturers, but also solved the technical difficulties such as folding screen endurance and creases. The price advantage continues to highlight and attract new groups. Due to the continuous influx of major mobile phone brands into the folding screen mobile phone market and the intensified competition, its retail price has dropped from more than 10000 yuan to about 8000 yuan, a drop of more than 50%. The high performance-price ratio of folding screen mobile phones has increased its appeal to young consumer groups, and even the hot scene of "one machine is hard to get" has appeared. In the future, it is necessary to further accurately study and judge the new trend of consumption in the mobile phone market, and give play to the traction role of new consumption highlights on the super market scale. First of all, aim at the key nodes of consumption upgrading in the mobile phone market. We will strengthen the joint technological research of the industrial chain, grasp the pace of the key core components of smart phones and accelerate the pace of the update and iteration, and meet the high-end, diversified and personalized needs of the mobile phone market. Secondly, focus on the mobile phone market
Edit：He Chuanning Responsible editor：Su Suiyue
Source：ECONOMIC DAILY
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Sci-Tech
Recommended Reading Change it 
Home
