From "Gift" to "Life" -- "Romantic Economy" in Flowers
2023-02-14
Picking, packing, packing... Cai Fukun is a flower postman of Yunnan Shunfeng Express Co., Ltd. Recently, he is busy until the morning every day to ensure that the flowers can be sent out. Since February 1, Yunnan Shunfeng Express Co., Ltd. has carried more than 110000 flowers per day. Recently, the flower market is hot. From January 24 to February 8, the trading volume of Kunming International Flower Auction Center reached 56.42 million branches, up nearly 40% year on year. "In the past, flowers were gifts, but now flowers are life." In the flower shop of Beijing 24 Network Technology Co., Ltd., there are colorful flowers, and the clerk is busy packing the bouquet. "These are 'cloud flower' products," said Chen Lin, the head of the company. In the past, the company mainly sold imported flowers. After the investigation in Yunnan, it took "cloud flower" as a stable source of goods. Recently, the daily sales of the flower shop ranged from 50000 yuan to 100000 yuan, which was higher than that of the same period before the epidemic. Behind the growth of flower sales is the increasing supply of flowers, the improvement of people's consumption ability and the pursuit of romantic life. Yang Yuyong, who has worked for more than 30 years, said that in the past, there were very few flower shops and the price of flowers was very high. Buying flowers was a "luxury". Now, buying flowers has become the daily consumption of many people. "In the past, people would receive flowers or buy flowers as gifts on their birthdays. Now many platforms have flowers with many varieties and cheap prices. Sometimes when they buy vegetables, they can buy a handful of flowers. Now there are flowers in the family all year round." Ms. Song of Beijing said, "In the past, flowers were gifts, but now flowers are life." Li Shenchong, director of the Flower Research Institute of Yunnan Academy of Agricultural Sciences, said that with the development of flower production areas represented by Yunnan, The quantity and quality of flowers have been improved, and the consumption scene is changing. "Household flowers have become the trend of flower consumption." Fei Xuemei, vice president of the retail branch of the China Flower Association, said that with the development of the "romantic economy", consumers' demand for high-quality flowers has increased year by year, and their demand for flower type, flower fragrance, flower color, etc. is more specific. "New and strange" flower products are popular. "Romantic porters" helped fresh flowers arrive at the Dounan Flower Market in Kunming, Yunnan Province, with an average daily wholesale volume of nearly 30 million. How can these flowers reach consumers quickly? "We use time to exchange quality." Yang Jinglei, the head of flower transportation guarantee of Yunnan Shunfeng Express Co., Ltd., said that flower transportation has high requirements for temperature and timeliness. In the past, the logistics system was not perfect, and the flower consumption was large. In order to improve the service guarantee ability of flower delivery, the company has set up a flower transportation guarantee group, invested in full-cargo aircraft and cold chain vehicles, and created a transportation mode of "aviation+high-speed rail+cold chain". Flowers can be delivered within 24 hours from Huatian to customers. "Quality is not damaged, romance is not discounted." Han Tianxing, the "second generation of flowers" from Kunming, has been working with his mother in the flower industry for nearly 30 years. He said that it is the convenience of cold chain and aviation logistics that ensures the timely delivery of thousands of flowers every day. "Postharvest treatment is also very important for the quality of flowers," said Fei Xuemei. After exploration, Yunnan flower industry has formed a standardized post-harvest treatment mode: precooling, packaging, and refrigeration, and the quality of processed flowers is more stable. At the same time, some enterprises developed
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：XinhuaNet
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